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  • Everything's Coming Up Roses

    I am a self-admitted rose lover. From the fragrant aroma of fresh cut roses to using a few drops of rose essential oil in the bath, I can't get enough of this glorious flower. So, it should come as no surprise to you that the pretty pale pink hue of springtime roses served as my inspiration in creating two of our latest blush shades!

    First we have At First Blush, a dreamy, luscious pastel color that will give you a rosy flush for any kind of weather.


    This is a lovely light, warm pink that will give your cheeks the perfect pop of color as the weather begins to warm up for spring.
    Our second newest blush is called Pink for Flower Blush, and is a bit paler and dustier than the other.
    This shade resembles a sweet bouquet of soft hints of pink blossoms in a field of flowers, and provides just the most delightful kiss of color!

    Our new Love At First Blush Kit also contains a delightful array of rosy spring blush shades that I've had so much fun playing around with over the past few weeks!

    While layering these shades to create totally new combinations for my cheeks to revel in, I had the pleasure of seeing YouTube beauty superstar Samantha Schuerman include a shade of blush from this kit, Tea Rose, as one of her recent weekly favorites!
    Click here to check out her awesome video - her EM review begins at the 4:35 mark :-)

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    Love this!
    Can't wait to hear what you think of our new lovely rose colored blushes :-)
  • DIY Weaving Loom

    I’ve always wanted to get into weaving, but the sky high prices of a just a simple loom really hindered my interest. One day, after receiving a fresh pair of shoes, it occurred to me, “I can just use the box to make a loom…genius!” And so, this DIY was born.


    What You Need:

    Lid from a cardboard box




    Duct Tape

    Yarn for your weaving




    1. 1. Cut off the edges/fold-over part of your cardboard box, and trim the piece of cardboard the desired length for your weaving.


    1. 2. Using a ruler, mark lines at every half inch along the top and bottom of your board. Then make little snips along these lines to create slits that will hold the yarn in place.


    1. 3. String pieces of yarn between the slits at either end, and leave tails hanging.


    1. 4. Flip the box over and tape down the tails with duct tape.


    1. 5. Now, start your weaving too look however you would like it to look! After every few rows, push the lines together so they stay nice and tightly packed.


    1. 6. Once you’re wrapped up, tie off the ends (I did it in groups of three since I like the tassel look) and weave back in and tails you left hanging on the sides.


    1. 7. I decided to hang my weaving from a stick, so at the top I simply tied groups of three around the twig and trimmed the excess. If you have a different method of hanging, you can always weave the loose ends at the top back into your piece.


    Enjoy the house décor, everyone! This post is from our guest blogger Naomi. Follow her on her blog here for posts like these and more!


  • Spring Blogger Love!

    It's Spring... one of my favorite seasons! Flowers are blooming and the sun is warming up the soil, and there's just such a feeling of growth and regeneration in the air. Love!
    Today, I am so excited to share with you a bunch of recent blogger love for some of our freshest products of the season. We recently launched two fantastic new kits, the first being the REAL YOU COMPLEXION KIT.
    EM The Real You Kit
    This kit contains all of your skin essentials for Spring... from beautiful bronzers to fabulous finishing dusts. Plus, you'll find the cutest Baby Flat Top Brush to apply these divine dusts. The REAL YOU COMPLEXION KIT was designed to let your beauty shine through, and enhance your complexion's natural radiance. 
    Our other new kit (which I am especially crushing on) is our LOVE AT FIRST BLUSH KIT.
    EM Love at First Blush Kit
    If you're on the hunt for the most perfect assortment of rosy, feminine, gorgeous shades of blush for Spring - look no further! This delightful array of rosy tones, from neutrals to brights, warm to cool, will leave your cheeks feeling like the fairest of flowers.
    I was thrilled that a bunch of my favorite bloggers, Instagram stars and YouTube vloggers were so enamored with these kits! The beautiful photos and videos that they shared with their loyal followers were just too amazing not to pass along to you!
    Bloggers showed so much love for the LOVE AT FIRST BLUSH KIT, from Courtney of Pretty Little Fawn pretty rose-adorned image to An of Haute Pink Pretty's shot of her blushes that were perfectly complemented by the pink hue of her Chanel book. Christina of Trop Rouge also posted an adorable image of her favorite rosy blush, and Coury of Fancy Treehouse's photo of her daughter's hand grabbing for the blush just made me melt!
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    There was just as much love for the REAL YOU COMPLEXION KIT, as Christina of Trop Rouge so kindly shared another awesome photo with her followers of her new favorite Poised to Perfection Skin Tint, and fellow Texas-based blogger Jen of Deep in the Hart's super cool shot was so artistic! YouTuber beautybabexo24 also did a cool video review of this kit.
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    The blogger love didn't stop there! NYC-based model and all-around cool girl Natalie of Natalie Off Duty shared her slew of new EM products with her followers, and Kendra of Vlog with Kendra gave a shining review of our ALL SMILES BLUSH as a part of her recent Friday Faves video.
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    It makes me so happy to see all of these great women loving our products! 
    Xo, C
  • 5 Products I'm Loving for Spring

    EM Spring 5

    Spring is in the air! The season that brings fresh energy and a wonderful feeling of inspired renewal is upon us, and I can't wait to lighten up on several levels. First, I plan on spending more time outdoors... walking through the beautiful fields here on our farm in Austin, planting flowers and enjoying time with my family. I also plan to lighten up by practicing many of the tips I offered up for ways to naturally increase your energy levels.  
    Another way I want to lighten up this spring? With my makeup! I have always been a big fan of light, minimal makeup, and so many of our newest products take this message to heart! Whether it's by providing a delicate, sheer wash of earthy color or a shade that naturally resembles the skin, I've rounded up 5 of my favorite products for pretty spring makeup looks.
    The Soft Peach Color Corrector is magical in terms of it's skin correcting qualities! By adding just a dab of this product, discolorations are neutralized and skin tone is evened. 
    Spring Berries Tinted Lip Butter is a totally moisturizing balm with the prettiest hint of natural berry color. Marula and Passion Fruit plant oils, along with Murumuru Amazonian butters and Meadowfoam Seed Oil leave behind a nourishing gloss that is so delectable.
    The Fresh Rose Blossom Blush provides you with a subtle kiss of rosy color that enhances the natural tone of your cheeks. This shade will give you a fresh-faced rosy flush.
    Our Bronzed Finishing Dust will offer your skin a bit of completely natural sun-kissed color, replication the look of spending a lazy afternoon in the sun. A translucent tint of color that never looks fake, this dust is a must-try!
    I Fancy You Eye Shadow is such a wonderful, neutral color that provides a tender touch of dimension to your lids for Spring. A light taupe color that can be layered with other shadows, this shade is great for a barely-there makeup look.
    Xo, C
  • Estet Beauty Expo in Kiev

    Recently Everyday Minerals and Mineral Cosmetics were at a beauty expo in Kiev doing makeup lessons and touch-ups. Despite being in the middle of a war, it's important to remember that most just want to attempt to live as normally as possible, and our friends at Mineral Cosmetics help women do so! Here's a behind the scenes look at the event. Check out their website for more info.

    Photographer: Igor Vanzha








  • Behind the Scenes: EM's Chemist

    Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and testing all of the ingredients in EM products, thinking of new ways to combine them and provide us with the latest cutting edge cosmetic developments. Working side-by-side with Carina, Rebecca has a hand in bringing you all of the brand new EM products! Read below for our interview with her, and get a behind-the-scenes look into the making of EM!

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    What is your favorite part of your job?

    I get to learn so many interesting things about natural ingredients, botanicals, and the biochemistry of hair and skin. Also I feel like it's a perfect thing for me because I am artist and creative but also love science, and my job is a fairly equal balance of the two!

    What are the most challenging parts of your job?

    I am limited in what ingredients I can use since we only use natural and plant or mineral derived ingredients, so it takes more creativity and research to make the products work as well as mainstream products.

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    What do you love about your city?

    Austin is weird so I fit right in! And I love the weather here. Good combination of hip and progressive city life and warm weather that is hard to come by - San Francisco is too cold for me!

    What event in your city do you look forward to every year?

    The Texas VegFest. It's pretty new, I believe the one coming up this April will be the third one, but it is a lot of fun and there's so many awesome speakers and great vegan food.

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    What healthy living tips can you provide?

    Find something active you enjoy and do that. Eat lots of fruits, veggies, beans, and omega-3 rich seeds! A balance in all things is really important for your mental health - but whatever a good balance looks like for you, it might not necessarily be 'moderation.'

    What is your favorite food and restaurant?

    I love the Concious Cravings trailer on South First. Their BBQ Seitan Wrap and rosemary fries are so good! I also love going to the new South Wheatsville for a Popcorn Tofu Po'boy and Capital City Bakery for the best vegan cupcakes in Austin. I am a vegan and there is certainly no shortage of great vegan food here! I've been vegan for 9 years, since I was 14 and a freshman in high school! So Everyday Minerals being a vegan company was definitely one of the things that appealed to me.

    What's your favorite product to make and why?

    The sugar scrub because it smells nice and looks pretty.

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    What are you most excited about right now?

    In May I'm going to New York city to attend a one-day class on cosmetic preservation. I've never been to NYC and I'm very excited to learn things that will help me create inventive products.

    What music are you listening to right now? 

    "Summertime Sadness" by Lana Del Ray

    What is your favorite place that you've traveled/where do you want to travel?

    When I was 13 I went to Yellowstone with my parents, and I loved seeing all the wildlife there. I am looking forward to going to NYC for the first time, and I hope to visit Europe and Australia some day.

  • New Website Functions Make Shopping Easier than Ever

    To make browsing with EM and finding your perfect shades easy and fun, we've developed new product pages to help you shop carefree! Check out the new features that we have available!

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    1. A comprehensive product page for each EM favorite. 

    Now, when you want to look at a specific product that we have -whether it's base shades, finishing dusts or eyeshadows- you will see all of the colors that we offer in one place. The bases are organized from lightest to darkest, and you'll be able to see swatches of each shade by simply moving your mouse over the different options. Choosing your color has never been easier!

    2. Social Media integrated into each product page.

    You will be able to easily like, tweet and pin from each individual product page, allowing you to quickly save items that you like and want to come back to later, share with friends, and get recommendations from other friends about what products they are using and loving!

    3. Reviews available on each product page.

    Ever wondered what other EM fans think about the products you are about to buy? Find out what other users love and get tips and tricks from them about how they use their products at home! You'll also find a detailed ingredient list and a Q&A to answer all of your EM questions!

    Plus you can email products to friends, create your own EM wish list to make sure you get the gifts that you want. Enjoy!

  • New Matte and Semi-matte Base Names

    Big news! We are super excited to let you know that now, it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily.


    Already know your perfect shade? Don't worry, our previous foundation shade names will be listed next to the new ones until you get accustomed to the switch!

    In addition to the new color system, we're going back to our roots. You loved the original formulation of our Matte and Semi-matte bases, and we've heard you! These "Real Simple" award-winning new shades incorporate everything that you love about our range of bases, and offer the same coverage you love, with fewer ingredients. Plus, they are now available at Whole Foods! We've taken what you've told us you loved most about our classic formula, such as the tones and pigment qualities, and revitalized them in a fresh and new way. The bases are now organized in a way that you can clearly differentiate between warm and cool tones and the level of depth (lightness or darkness) you need. There are seven levels of tones organized from 0-7 based on your corresponding user on our newbie page.


    Order of tones from lightest to darkest: Fair (0), Ivory (1), Light (2), Beige (3), Medium (4), Tan (5), Almond (6), Bronze (7)

    They are also organized based on undertones: Golden (W), Rosy (C) and Neutral. Need help finding your undertones?

    We hope that you find this new system incredibly helpful in identifying your perfect base, and that you enjoy the new Matte and Semi-Matte Bases as much as we do!

    Here's a list of the new and old shade names.

    Neutral Tones

    fair_neutral_3_10N- Fair  (formerly Fair Neutral)

    linen_1_4_11N- Ivory  (formerly Linen)

    fairly_light_neutral_6_12N- Light  (formerly Fairly Light Neutral)

    fairly_light_2_2_13N- Beige  (formerly Fairly Light)

    beige_neutral_4_14N- Medium  (formerly Beige Neutral)

    tan_1_1_15N- Tan  (formerly Medium Beige)

    6N- Almond  (coming soon)

    bronze_matte7N- Bronze  (new shade)

    Golden Tones

    golden_fair_1_2_10W- Golden Fair  (no Golden Fair)

    light_olive_1_21W- Golden Ivory  (formerly Light Olive)

    light_neutral_1_4_12W- Golden Light  (formerly Light Neutral)

    buttered_tan_3_13W- Golden Beige  (formerly Buttered Tan)

    light_medium_1_2_14W- Golden Medium  (formerly Light Medium)

    medium_tan_1_2_15W- Golden Tan  (formerly Medium Tan)

    tan_1_1_16W- Golden Almond (formerly Tan)

    7W- Golden Bronze  (coming soon)

    Cool Tones

    fair_9_10C- Rosy Fair  (formerly Fair)

    sunkissed_fair_1_2_11C- Rosy Ivory  (formerly Sunkissed Fair)

    multi_tasking_neutral_1_2_12C- Rosy Light  (formerly Multi-tasking Neutral)

    fair_medium_6_13C- Rosy Beige  (formerly Fair Medium)

    medium_1_3_14C- Rosy Medium  (formerly Medium)

    light_tan_1_2_15C- Rosy Tan  (formerly Light Tan)

    6C- Rosy Almond  (coming soon)

    7C- Rosy Bronze  (coming soon)

  • DIY Succulent Mobile

    Obsession confession: house plants. You can never have enough. They are the silent companions, the life teachers, and the friends who will always put a smile on your face.

    Double obsession confession: succulents. They will never get mad at you for forgetting to water them, and they look like Mother Nature’s coolest alien.

    Now here’s a fun new DIY to celebrate the obsession and fill your house with hanging succulents.



    You’ll Need:

    -        Sculpt It (air hardening sculpting material)

    -        5 Old Jars (I used a mixture of jars from spices and preserves that varied in size)

    -        5 Inches of stiff wire

    -        String

    -        Pointed clay tool or safety pin to poke holes

    -        Paint color of your choice

    -        Paint Brush

    -        Cup & Water for painting

    -        Painter’s tape

    -        5 Small succulents & soil


    1. Taking a small piece of sculpt it and roll it into a ball.

    2. Flatten the ball into a round sheet with your fingers416A4815

    3. Mold the flattened piece around the bottom of a jar.


    4. Polk two holes on opposites sides of the clay where you will feed your strings through. 416A4825

    5. Poke another hole in the center bottom for string as well.

    6. Let your sculpt it dry completely. Part way through, pull it off the jars and let it sit to continue drying. The whole drying process takes about one day or two. Be patient.

    7. Once your clay is dry, tape off the top half with painters tape.416A4959

    8. Thoroughly paint the bottom half and let dry. 416A5004

    9. String two strings through the holes on either side of each planter, and knot them on the inside to secure. Leave the strings on the smallest and second to biggest planters fairly long so that you can choose how low they will hang.


    10. To begin putting everything together, figure out which succulent you want to put in which container, and line them up smallest to biggest.


    11. Plant the biggest container first. Then, pick up the strings so you can find where it hangs centered. Once you’ve found the spot, tie a knot and feed the strandsthrough the bottom hole of the next planter, tying another knot to secure.

    12. Plant your second to largest pot next and set the two to the side.

    13. Plant the next three planters on their own using the same method. So you will have one strand of two planters, and another of three.


    14. Hang both strands from the ceiling so that the hole of one hangs next to the knot above the other. Stick a piece of wire in the hole and wrap it around the knot of the other to keep them separated like a mobile.


    And you're done! This post is from our guest blogger Naomi. Follow her on her blog here for posts like these and more!

  • EM Brush Guide: Bamboo Face Brushes

    Our selection of extremely versatile and multi-purpose brushes is all your skin will ever need!

    Super sustainable, 100% vegan and cruelty free, Everyday Minerals brushes are made from renewable bamboo and the softest synthetic bristles ever! These brushes are the ultimate balance of luxury and craftsmanship, and are designed to last from season to season.


    It’s easier than ever to create flawless, glowing skin and beautiful color with this huge selection of bountiful brushes.

    I’ve gathered all of our face brushes here, to act as an all-encompassing brush guide that you can refer to for all your face and cheek application needs:


    doubleendedangledmineralbrush_copyDouble Ended Angled & Mineral Brush - Do double duty with this genius dual sided brush. Enjoy angled bristles on one side and round bristles on the other, perfect for alternating between blush and base coverage or contouring and cheek color.

    doubleendedfoundationconcealbrush_copyDouble Ended Foundation & Conceal Brush - Enjoy even concealer coverage on one end, and flip right over for buildable, beautiful foundation coverage.

    ovalconcealerbrush_2Oval Concealer Brush - Firm-yet-soft synthetic bristles and a special tapered design allow for precise application and blending of your Everyday Minerals concealers. Get a smooth application with a flawless finish and kiss blemishes and discoloration goodbye!  It's an excellent tool of choice for applying concealer around the face and delicate eye area. Simply apply concealer using gentle patting motions to build coverage to the desired area.  Blend around the edges for seamless application.

    angledblushbrushAngled Blush Brush - Silky, angular bristles make defining your cheekbones a snap. The precise angle of the bristles on this brush were expertly cultivated to glide across your cheeks at just the right place, giving your cheeks that perfect pop!

    angledfacebrush_copyAngled Face Brush - The Angled Face Brush is ideal for delivering a smooth and flawless foundation base application with perfect precision. Apply and blend with the side of the brush for best results.

    angledkabukibrush_1Angled Kabuki Brush - The angled bristles contour delicately to your face, and the shorter handle is greatly unique. Get in on the kabuki rage and see for yourself why this is one of our best sellers!

    babyflattopBaby Flat Top Brush - This brush proves that good things really do come in small packages! Perfect for travel, this baby sized brush features flat top bristles for even, all over base application.

    domeblushbrushDome Blush Brush - Can apply both powder or blush to your face. However, it provides a superior blush application. Gently sweep product to the desired location of the face using the flat side of the brush. Tap off any excess before application to avoid any harsh deposit of color or powder to the face.

    eobotanartisankabukibrushEco Botan Artisan Kabuki Brush - This unique brush has long been used in traditional Japanese culture for kabuki performances, and now is yours for blending and buffing in minerals flawlessly. The large dome shape of the bristles ensures even coverage while the base of the brush fits conveniently in the palm of your hand.

    flattopbrushFlat Top Brush - Created to be a one-stop-shop for foundation and all over face powders, the flat top bristles allow you to enjoy even coverage and easy application as the base of the brush fits effortlessly into your hand.

    foundationbrushFoundation Brush - An essential star in our brush collection, this brush is designed to distribute minerals evenly for the ultimate natural look. Versatile for all areas of the face, the medium sizes bristles offer even, full coverage. Apply and blend with the side of the brush for best results.

    longhandledkabuki_1Long Handled Kabuki Brush - The perfect brush for layered coverage, it is also fabulous for blush and face mineral application. The Long Handled Kabuki Brush is also an excellent tool for travel due to its size. Just make sure to tap out any excess product when using blush since the denser bristles of this brush can deliver color more boldly to the skin. Sweep to blend on the face and cheeks.

    largemineralbrushPlush Mineral Brush - A plush, large all over face brush with round shape. A fully functional brush that delivers buildable coverage with minimal strokes. This bamboo brush is gorgeously dense with synthetic bristles and designed for flawless mineral application.  If you're searching for an airbrushed finish, this is just the brush to do it. Works flawlessly for Face powders and Bronzers.

    taperedsculptingbrushTapered Sculpting Face Brush - Find precision perfection with this brush, which has been designed with accurately tapered bristles that are perfect for sculpting and contouring. From sheer to moderate to heavy coverage, you’ll find your complexion polished and pretty when you use this brush.

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