Big news! We are super excited to let you know that now, it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily.
Already know your perfect shade? Don't worry, our previous foundation shade names will be listed next to the new ones until you get accustomed to the switch!
In addition to the new color system, we're going back to our roots. You loved the original formulation of our Matte and Semi-matte bases, and we've heard you! These "Real Simple" award-winning new shades incorporate everything that you love about our range of bases, and offer the same coverage you love, with fewer ingredients. Plus, they are now available at Whole Foods! We've taken what you've told us you loved most about our classic formula, such as the tones and pigment qualities, and revitalized them in a fresh and new way. The bases are now organized in a way that you can clearly differentiate between warm and cool tones and the level of depth (lightness or darkness) you need. There are seven levels of tones organized from 0-7 based on your corresponding user on our newbie page.
Order of tones from lightest to darkest: Fair (0), Ivory (1), Light (2), Beige (3), Medium (4), Tan (5), Almond (6), Bronze (7)
They are also organized based on undertones: Golden (W), Rosy (C) and Neutral. Need help finding your undertones?
We hope that you find this new system incredibly helpful in identifying your perfect base, and that you enjoy the new Matte and Semi-Matte Bases as much as we do!
Here's a list of the new and old shade names.
0N- Fair (formerly Fair Neutral)
1N- Ivory (formerly Linen)
2N- Light (formerly Fairly Light Neutral)
3N- Beige (formerly Fairly Light)
4N- Medium (formerly Beige Neutral)
5N- Tan (formerly Medium Beige)
6N- Almond (coming soon)
7N- Bronze (new shade)
0W- Golden Fair (no Golden Fair)
1W- Golden Ivory (formerly Light Olive)
2W- Golden Light (formerly Light Neutral)
3W- Golden Beige (formerly Buttered Tan)
4W- Golden Medium (formerly Light Medium)
5W- Golden Tan (formerly Medium Tan)
6W- Golden Almond (formerly Tan)
7W- Golden Bronze (coming soon)
0C- Rosy Fair (formerly Fair)
1C- Rosy Ivory (formerly Sunkissed Fair)
2C- Rosy Light (formerly Multi-tasking Neutral)
3C- Rosy Beige (formerly Fair Medium)
4C- Rosy Medium (formerly Medium)
5C- Rosy Tan (formerly Light Tan)
6C- Rosy Almond (coming soon)
7C- Rosy Bronze (coming soon)