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Behind the Scenes

  • Estet Beauty Expo in Kiev

    Recently Everyday Minerals and Mineral Cosmetics were at a beauty expo in Kiev doing makeup lessons and touch-ups. Despite being in the middle of a war, it's important to remember that most just want to attempt to live as normally as possible, and our friends at Mineral Cosmetics help women do so! Here's a behind the scenes look at the event. Check out their website for more info.

    Photographer: Igor Vanzha








  • Behind the Scenes: EM's Chemist

    Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and testing all of the ingredients in EM products, thinking of new ways to combine them and provide us with the latest cutting edge cosmetic developments. Working side-by-side with Carina, Rebecca has a hand in bringing you all of the brand new EM products! Read below for our interview with her, and get a behind-the-scenes look into the making of EM!

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    What is your favorite part of your job?

    I get to learn so many interesting things about natural ingredients, botanicals, and the biochemistry of hair and skin. Also I feel like it's a perfect thing for me because I am artist and creative but also love science, and my job is a fairly equal balance of the two!

    What are the most challenging parts of your job?

    I am limited in what ingredients I can use since we only use natural and plant or mineral derived ingredients, so it takes more creativity and research to make the products work as well as mainstream products.

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    What do you love about your city?

    Austin is weird so I fit right in! And I love the weather here. Good combination of hip and progressive city life and warm weather that is hard to come by - San Francisco is too cold for me!

    What event in your city do you look forward to every year?

    The Texas VegFest. It's pretty new, I believe the one coming up this April will be the third one, but it is a lot of fun and there's so many awesome speakers and great vegan food.

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    What healthy living tips can you provide?

    Find something active you enjoy and do that. Eat lots of fruits, veggies, beans, and omega-3 rich seeds! A balance in all things is really important for your mental health - but whatever a good balance looks like for you, it might not necessarily be 'moderation.'

    What is your favorite food and restaurant?

    I love the Concious Cravings trailer on South First. Their BBQ Seitan Wrap and rosemary fries are so good! I also love going to the new South Wheatsville for a Popcorn Tofu Po'boy and Capital City Bakery for the best vegan cupcakes in Austin. I am a vegan and there is certainly no shortage of great vegan food here! I've been vegan for 9 years, since I was 14 and a freshman in high school! So Everyday Minerals being a vegan company was definitely one of the things that appealed to me.

    What's your favorite product to make and why?

    The sugar scrub because it smells nice and looks pretty.

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    What are you most excited about right now?

    In May I'm going to New York city to attend a one-day class on cosmetic preservation. I've never been to NYC and I'm very excited to learn things that will help me create inventive products.

    What music are you listening to right now? 

    "Summertime Sadness" by Lana Del Ray

    What is your favorite place that you've traveled/where do you want to travel?

    When I was 13 I went to Yellowstone with my parents, and I loved seeing all the wildlife there. I am looking forward to going to NYC for the first time, and I hope to visit Europe and Australia some day.

  • Behind the Scenes: EM Crew at Work

    Check out this batch of behind the scenes photos and get a glimpse into the Everyday Minerals pop up shop!

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  • Behind the Scenes: EM's Mixologist

    Meet Jose, our Mixologist. He hand-makes the wonderful products that we all love. The time and care that goes into making all-natural products is immense, and he does it all with a smile on his face. Read below for our interview with him, and a get a glimpse into the making of some of your favorites!



    What is your favorite part of your job?

    I guess it would be a tie between the people at EDM and the fact that each day is a little different, it never gets boring.

    What is the most challenging parts of your job?

    The all natural route does make formulating some products more challenging but its way more rewarding when you finally get it.

    What do you love about your city?

    The friendly atmosphere for sure. Very friendly, welcoming, and diverse city. 


    Mixing a batch of an all new shade of eyeshadow, coming soon! Mixing a batch of an all new shade of eyeshadow, coming soon!

    What event in your city do you look forward to every year?

    Austin City Limits Music Festival is always a good time.

    What healthy living tips can you provide?

    I recently started counting calories and I've dropped 14 lbs. I feel way healthier and hopefully next time I'm on the blog I'll be even healthier. 

    What's your favorite product to make and why?

    At the moment it would have to be our new blushes because I'm always curious to see how people like new products.


    Preparing to mix a batch of Cream Conceal Sticks Preparing to mix a batch of Creme Concealer Sticks

    What are you most excited about right now?

    My trip to San Jose to visit one of my oldest friends I group with In southern California.

    What is your favorite food and restaurant?

    Pluckers Wing Bar. In my opinion best wings in Austin. 

    Testing out the coverage of the concealer sticks. Testing out the coverage of the Concealer Sticks.

    What music are you listening to right now? 

    Johnny Cash A Boy Named Sue.

    What is your favorite place that you've traveled/where do you want to travel?

    Zacatecas Mexico with its beautiful colonial architecture and my family roots. I would really like to go to Australia or anywhere in Europe. Really anywhere an airplane will take me will be fine.

  • Meet R'Bonney: The Cover Girl for the Rose Collection

    Meet R'Bonney, EM fan from our Spring Color feature, the Rose Collection. She's got it all. Model, student and clothing designer all at the age of 19, she embodies our vision of female empowerment. Assertive but not aggressive, smart and sweet, her down to earth personality is the perfect fit to represent the soft and delicate collection and Everyday Minerals as a whole. Read below to get to know her a bit more and love her as much as we do!
    What do you love about your city?
    There's so much to do outdoors, I love the scenery and exploring different parks and trails.
    What event in your city do you look forward to every year?
    I have not lived in Austin very long, but I look forward to all the music festivals and concerts. Art Outside was an awesome festival I camped out at this past year, and I can't wait for next year!

    What healthy living tips can you provide?
    Whatever you do, stay active. Always make something out of your day whether it's a hobby you do or try something new. Keeping myself busy gives me a positive mindset and excitement for life.
    What are your must-have makeup products in your bag?
    Blush, blush, blush!

    What is one EM product that you can’t live without?
    What at-home/DIY beauty tip do you have?
    Never sleep with make up on!
    What are you most excited about right now?
    The weather to warm up for spring and summertime!

    What is your favorite food and restaurant?
    Im obsessed with pizza, I eat it all the time and never get tired of it! Since I moved to Austin, I love eating at Kerby Lane Cafe.
    Where do you see yourself in 5 years/ what is your dream job?
    I want to have my own business as a clothing designer, I've been sewing for about 3 years and my passion is creating clothing/costumes. It would be a dream come true to make the costumes on set for movies or performance arts like the circus. In a different life I would actually like to join the circus haha.
    What are you listening to right now? 
    Right now Im listening to Stick Figure, I love jamming to reggae, and I'm seeing the band soon in concert.
  • Retailer Spotlight: Natural Cosmetics Estonia

    Take a peek into Estonia, a state in the Baltic region of Northern Europe. Our friends Miina and Klairy at Natural Cosmetics answered a few questions for us about the city they call home. Here's a glimpse of Everyday Minerals' life across the globe.


    What do you love about your city?

    We love the 10 minute walk to the beach from city center, white nights in summertime, little shops in old town, snow caps on chimneys, candles on the city christmas tree, jumping into the snow after a sauna, the smell of cinnamon almonds from bakeries...

    Christmas Market, Town Hall Square, Tallinn, Estonia

    What event do you look forward to every year?

    The Singing Festival, where thousands of people come together to sing national and historical songs. It breaks our heart every time.

    What healthy living tips can you provide?

    Positive thinking! Really, what is the worse that could ever happen?!

    What makes EM unique?

    EM lets you glow with your own natural happiness.


    What is one EM product that you can’t live without?

    Long Handled Kabuki brush.

    What are your favorite EM eye shades?

    We love Come Hither and I Fancy You, and not only because of the catchy names!

    What are you most excited about right now?

    The Estonian Beauty Fair in October. The chance for everyone to try the new jojoba bases is a civil right!


    What are the current best-selling EM products in your country?

    The Long Handled Kabuki and all the concealers.

  • Ingredient Spotlight: Bamboo Brushes

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    What we put into our products is very important to our way of life, and we know that it's important to you too. So we're giving you some insider info on our how our products are made, where and how we get our materials, and how we are working together to keep the Earth a green and healthy place. We'll call this series our ingredient spotlight, so you can know what you're getting and where it's coming from. This week, we're going to focus on bamboo, used to create our award-winning makeup brushes.

    Bamboo brushes are an effective way to provide a sustainable, inexpensive, quality product. Bamboo is the fastest growing woody plant on earth. It is found in diverse climates that range from hot tropics to freezing mountains, and has an extremely versatile and short growing cycle. When the branches are cut, the underground system of the plant remains intact and the plant quickly sends up new shoots. Bamboo is harvested three to five times a year instead of the typical 20 to 50 years of its wood counterparts, making it completely sustainable!

    All of our ingredients are purchased from small-scale producing groups. Carina travels worldwide, personally visiting suppliers to trace the ingredients, meet the growers, and ensure care for the environment and fair working conditions and wages.

    photo Carina rescuing an injured blue heron.

    Everyday Minerals is completely cruelty free, and all of our suppliers take the pledge as well. Learn more about our no-testing policy here. That adorable blue heron pictured above is part of our Wildlife Rescue project.

  • Winter Beauty Trend: "No Makeup" Makeup


    We've always loved an effortless look at EM, and this season, so does everyone else. A super natural, no makeup look is suitable for anyone, anytime. It involves a perfect complexion, flesh toned blush and lips,  and light eye shadow (skip the liner!) We were recently on a fall fashion lookbook shoot with local Austin boutique, Beehive, and created this look with model Alaina. Check out the step-by-step below to achieve her fresh face!

    Step 1: Moisturize! Perfectly hydrated skin is the must-do step to achieve a smooth, even foundation application. Start with a color corrector stick underneath the eye, follow with hydrating jojoba base and finish with a creme conceal stick to get rid of any lingering imperfections. Set with a light dusting of Sunlight Finishing Dust to add warmth.

    Step 2: Choose a light neutral-toned blush like Snuggle and apply 2 finger's widths away from the nose and just below the cheekbone.

    Step 3: Pair with a neutral toned lip, just one or two shades brighter than your natural lip color, like Nearly Nude or Can't Stop Grinning.

    Step 4: Fill in your brow using short, stiff strokes, starting in the middle and working your way to the outside. Use a neutral toned shadow, like Freedom, all over the lid and on the lower lash line, and voila! Effortlessly perfected!


    To take it up a level in intensity, try adding a brighter lip color as shown above, such as Blooming Mauve or Sweet Secret.

    Oh, and don't forget to checkout Beehive Boutique's online store, they've got some amazing stuff!

  • Behind the Scenes: Artist Inspiration


    With the recent excitement of our new website launch buzzing all around us, we want to take this opportunity to show you the woman behind our new artwork, Rina Khadivi. That’s her above in her studio in East Austin.

    As a female-owned brand that feels strongly about promoting the artistic development of all women, we were a perfect fit from the start. She’s a jack-of-all-trades, of the artistic sort. From graphic design and marketing, to murals, photography and painted portraits, her creative outlets are numerous, and we love it. When it comes to inspiration, she gets it from her surroundings.


    “The make up is fresh and light, therefore the art that it inspires me to create is fresh and light. I’m given a lot of artistic freedom, which really inspires me to explore different outlets of creativity.”

    She’s always been a natural when it comes to artistic endeavors (see adorable picture below: that’s her hard at work, age 2.) But it wasn’t until an art history class about Pollock that it really hit.


    “That’s when I thought, I want to do this for a living.”

    The EM products that have Rina feeling the most inspired?

    “I love Snooze Bar blush paired with Barely Nude Tinted Lip Butter. It’s the perfect barely-there nude look. I add in Blooming Mauve when I want a bit more color. The skin tints are great for warming up winter complexions, and the retractable brushes make holiday traveling so easy.”


  • Coming Soon: New Eyeshadows and Cream Shadows



    We're making room for new creations with an Eyeshadow blow out sale! With an expanding range of shades and improved formulas, it's going to be easier than ever to achieve your perfect eye look. Options in creams and powders will allow buildable coverage, higher pigmentation and a longer wear. We'll also be launching color kits and providing step-by-step tutorials, to help you achieve your desired look and a flawless application! Specific tutorial you want to see? Let us know!

    Expect to start seeing new arrivals early next year!

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