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  • Choose Your Rose

    One of the things that we love the most about the new Rose Collection is it's versatility. No matter your mood or taste, there's a rose for every occasion. Which do you choose?

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    Clockwise from Top Left:

    Peach Rose Warm, inviting and used to express cheer, this charming rose is often the center of a party representing friendliness and social prowess. (Primrose Blush combined with Blooming Mauve + Nearly Nude Tinted Lip Butter)

    Pale Pink Rose An embodiment of beauty, soft tones invoke joy in the most delicate of ways. Poise and grace make this the ballerina of roses. (Fresh Rose Blossom Blush combined with Rose Petals + Nearly Nude Tinted Lip Butter)

    Lavender Rose Known for their eye-catching enchantment. Bold yet dreamy and endearing, It's no coincidence they are a symbol of love at first sight. (Field of Roses Blush combined with Sugared Mauve + Spring Berries Tinted Lip Butter)

    Bright Pink Rose A symbol of admiration and one of the original rose colors, this classically vibrant shade is perfect for trendsetters that never go out of style. (Tea Rose Blush combined with Spring Berries + Rose Petals Tinted Lip Butter)

  • The Rose Collection: Get the Look

    Get the cover look for The Rose Collection, inspired by fields of fresh roses and perfect for spring. IMG_0047

     

    What R'Bonney's wearing

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    From left to right: Joy Eye Shadow (all over lid,) Spring Berries Tinted Lip Butter, Field of Roses Blush

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    From top to bottom: Vanilla Cream Concealer Stick, Peach Color Corrector Stick (under eyes), Jojoba Base in Shell Blanc, Sheri's Radiant Creation all over and Mrs. Coffee in brows.

  • The Rose Collection

    Everything's coming up roses with the Spring color collection at Everyday Minerals. Pastel and blush tones are the inspiration behind this collection. Fresh fields of roses that mimic the natural flush you were born with give your skin the romanic radiance that's perfect for any season. Take a peek inside the collection.

     

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    Four new blushes are the focal point of the collection. Field of Roses (Pictured left) mimics a cool, pale lavender rose, while Tea Rose (Pictured right) is more of a blush tone. Fresh Rose Blossom resembles a pale pink rose and Primrose is a warm, peachy tone.

     

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    We've paired these with two Tinted Lip Butter shades, a peachy nude (Nearly Nude, bottom) and a brighter blush tone (Spring Berries, top).

     

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    To round off the collection, we've added in Sheri's Radiant Creation, a neutral peach highlighter that will add a subtle shimmer all over the face or on the eyelids and Joy, the perfect matte neutral shadow to pair with rosy color choices.

  • Recycle Your EM Empties!

    In an effort to reward our loyal customers while implementing sustainable business practices, we encourage all of our users to save your empty Everyday Minerals containers! For every 8 Large Empty jars that you return to us, we will send you a blush of your choosing! We will then recycle and reuse them to provide more of your favorite products. It's great for us, for you, and for the environment!

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    Containers eligible for recycling are Base, Face and Cheek

    Send your empties with your chosen shade of blush to:

    Everyday Minerals
    Attn: Recycle My Empties
    P.O. Box 42349
    Austin, TX 78704

  • Let "The Real You" Shine Through

    Your beauty, your way. The Real You complexion kit gives you flawless skin. See yourself perfected, never made up. With a complete 7-piece pure mineral kit, you can achieve the ideal glow and a polished skin tone the natural way.

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    1. Apply Calm and Collected Skin Tint (more dramatic) or Poised to Perfection Skin Tint (more subtle,) as an all over glow to the outer portions of your face, creating a halo effect. Good for all skin tones.

    2. Apply Bronzed Finishing Dust on forehead and cheekbones, where the sun would naturally hit.

    3. Apply Pearl Finishing Dust on the tops of your cheekbones and down the bridge of your nose to highlight your features.

    4. Set & Perfect: Apply Finishing Dust or, if you need to cut through redness, Sunlight Finishing Dust all over your skin to keep you shine-free all day long.

    The Real You Kit comes with an eco-friendly Bamboo Baby Flat Top Brush. It flawlessly applies all minerals, and, due to it's short growing cycle, bamboo is the most sustainable of all woody plants!

    Other uses for The Real You Kit

    Contouring 

    Contouring (with its just-as-fabulous relative Highlighting) can give your face dimension like you've never thought possible! You can illuminate parts of your face, such as the bridge of your nose or your cheekbones, by using light-altering Pearl Finishing Dust... this subtle manipulation of light and shadow is so much fun to play with!

    The first step to becoming a contouring pro is to know which parts of your face are the strongest, and the ones that could use a little help in the highlighting department. If you have a weak chin, or would like your cheekbones to pop a bit more, these are areas that a little bit of highlighter can go a long way. Or, if you'd like to slim your nose without going under the knife (eek!), contouring the bridge of your nose is a great option for you.

    For the cheeks, be sure that you don’t apply Pearl Finishing Dust directly to them. Alternatively, you should dust on in a C-shape, starting at your temples and extending along the bone just below your eyes. Highlighting under your hollow on the back third of your jaw will create a deeper hollow and increase the prominence of your cheekbones.

    Eyeshadow Primer

    As the summer months begin to heat up, it's a given that our skin will go crazy and shine will be out of control. An oily complexion is no fun! Oily eyelids can definitely be a bummer when all you are lusting for are dreamy, matte eyes. Don't fret, we've got you (and your lids!) covered. A quick fix that we've discovered works wonders is using just a dab of the Finishing Dust to prep fiercely fight against shine. Simply apply a touch of the dust with our Everyday Eye Shadow Brush prior to applying your eye shadow of choice, as it will work as a primer and combat oil in a flash. Once you've applied your shadow, add one final, light layer of the Finishing Dust to complete your look. Secret: this also tones down the sparkle of some of our super-shimmery shadows.
  • Skin Tints: Calm and Collected

    As you know, we've recently debuted our new skin tints, which provide your skin with a sheer tint that's never heavy or obvious. You can read all about the Poised to Perfection tint here, which as I mentioned, gives your skin a matte look and instantly masks pores while camouflages fine lines and blemishes in a natural looking way.

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    Today, I'm here to fill you in on our other tint, Calm and Collected. Unlike Poised to Perfection, this magical product will give your skin the loveliest glow, and is suitable for all different types of skin tones. In appearance, it resembles a medium/bronze shade that contains light-reflecting pigments that will brighten your skin from the inside out. I like to tell my friends that these tints are nearly translucent, and won't mask your skin in any way. Expect a nice, light feel on the skin, that's powdery in texture and leaves your complexion totally gorgeous.

    Just like the Poised to Perfection tint, Calm and Collected is versatile enough to flawlessly blend with all skin tones, and is offered at a special value pricing of $15 each. As always, the tints were created to be 100% vegan, and there is never any animal testing in this product - or any of our products for that matter! We've added two key ingredients into both of our tints, bamboo powder and black currant fruit extract. We chose to include bamboo powder due to how naturally rich it is in silica. Bamboo powder is essential in terms of plumping fine lines, eliminating wrinkles, and clearing blemishes in a natural way. Black currant extract is full of essential fatty acids that hydrate the skin and provide a radiant glow.

    I like to use our Calm and Collected tint in a number of ways, both layered on top of my base and on its own. I would suggest applying your usual base as normal, and then adding on a light layer of the tint to give your skin an added glow. If I'm in the mood to go bold and bronze, I'll even add on a bit of bronzer before applying the tint. These two products work very well together and complement each other nicely. Be sure to apply the bronzer first, however - that way, you can determine the right amount of tint that you desire for your skin.

    I hope you love our new skin tints as much as I do!

  • Skin Tints: Poised to Perfection

    Skin tints were created to help you achieve a natural and effortlessly beautiful country look, where you can be free, active, and alive with the pure and perfect style that we all love!

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    Wonderful products that range from a soft glow to matte, skin tints can be worn over your usual foundation base, or all on their own. Simply, it offers a subtle, sheer and translucent tint of color so that the skin is not masked. Instead, skin is instantly brightened, radiant, and warm. Expect a nice, light feel on the skin, that's powdery in texture and leaves your complexion totally gorgeous.

    Our Poised to Perfection skin tint gives your skin a matte look and instantly masks pores and diminishes fine lines and blemishes in a natural looking way. It's great for all skin tones and perfectly matte, and in appearance it resembles a medium base shade.

    Skin tints are versatile enough to flawlessly blend with all skin tones, and are offered at a special value pricing of $15 each. As always, the tints were created to be 100% vegan, and there is never any animal testing in this product - or any of our products for that matter! We've added two key ingredients into both of our tints, bamboo powder and black currant fruit extract. We chose to include bamboo powder due to how naturally rich it is in silica. Bamboo powder is essential in terms of camouflaging fine lines in the natural way. Black currant extract is full of essential fatty acids that hydrate the skin and provide a radiant glow.

    My favorite way to use the Poised to Perfection tint is completely by itself. While you can most certainly add it to your regular base, I love the effect I get when I wash my face, add on my usual moisturizer, and then apply a bit of this tint. It instantly smoothes my skin, leaving it velvety soft. You'll notice that fine lines are noticeably lessened, and overall your skin is brighter and more even.

  • Retailer Spotlight: Natural Cosmetics Estonia

    Take a peek into Estonia, a state in the Baltic region of Northern Europe. Our friends Miina and Klairy at Natural Cosmetics answered a few questions for us about the city they call home. Here's a glimpse of Everyday Minerals' life across the globe.

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    What do you love about your city?

    We love the 10 minute walk to the beach from city center, white nights in summertime, little shops in old town, snow caps on chimneys, candles on the city christmas tree, jumping into the snow after a sauna, the smell of cinnamon almonds from bakeries...

    Christmas Market, Town Hall Square, Tallinn, Estonia

    What event do you look forward to every year?

    The Singing Festival, where thousands of people come together to sing national and historical songs. It breaks our heart every time.

    What healthy living tips can you provide?

    Positive thinking! Really, what is the worse that could ever happen?!

    What makes EM unique?

    EM lets you glow with your own natural happiness.

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    What is one EM product that you can’t live without?

    Long Handled Kabuki brush.

    What are your favorite EM eye shades?

    We love Come Hither and I Fancy You, and not only because of the catchy names!

    What are you most excited about right now?

    The Estonian Beauty Fair in October. The chance for everyone to try the new jojoba bases is a civil right!

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    What are the current best-selling EM products in your country?

    The Long Handled Kabuki and all the concealers.

  • EM Bamboo Brushes Featured in Austin Monthly

    Everyday Minerals Bamboo Brush Sets were recently featured in The Innovation Issue of Austin Monthly Magazine.  To celebrate we are offering select bamboo brushes at 40% off.

    BRUSH_ROLL_AUSTIN_MAG Everyday Minerals brush sets at Austin's Formula One party. Photo Courtesy of Austin Monthly Magazine.

    We met up with Austin Monthly at the kickoff party for the Formula 1 United States Grand Prix held here in Austin at the W Hotel.

    Photo Courtesy of atmtx at http://www.flickr.com/photos/atmtx/ The W Hotel Photo Courtesy of atmtx at http://www.flickr.com/photos/atmtx/ 
  • DIY: Customized EM Nail Polish

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    Ever wanted to turn your favorite EM shades into a lovely nail polish? Coordinate your nails, cheeks and eyes by simply mixing your chosen shades with a clear coat of your choice. Mix together and paint away!

    Things you'll need: Any powders you want to turn into a nail polish (We chose Mint Color Corrector and Come Hither Eyeliner with a little bit of Amazing Bronzer for Shimmer) + 1 bottle of clear coat for each color chosen. We used Honeybee Gardens  which is water based and peels off a little more quickly than our favorite, Sante.

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    The hardest part of this DIY is getting the powder into the bottle of polish. Best to either use a spatula or create a funnel with paper as you see above. Shake to mix. Add more color as needed to create desired shade depth.

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