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  • EM Around Town: SXSW


    Calling all music-loving Austinites and visitors alike! SXSW is a time to discover great up-and-coming bands, eat good food and enjoy the first bit of warm weather before it gets unbearably hot here in TX!


    Keep an eye out, you may just see EM around town! We will be mixing and mingling, doing on the street makeovers, jamming to our favorite tunes and giving away some Tinted Lip Butters!



    So if you see us, come say hi!


  • Love at First Blush


    The perfect trend for Spring: effortlessly flushed cheeks. This season is all about making new, and in six different shades of rose, this collection does just that. Imitate the beautiful, natural flush you were born with in a variety of warm and cool shades with the Love at First Blush Kit. Wear them alone, or layer together to create more of a pop. You'll feel like you've dropped into the Renaissance. Read below to find out how you can enter to win the kit!

    A lot of people want to ask what types of blush they can wear: warm or cool? The answer is you should wear either and both! Sure, when it comes to choosing foundation, you want to go with the undertone that matches your skin, but when it comes to color all rules are off! Just keep your warm cheeks with warm lips and vice versa, and you can do no wrong!

    Tip: If you feel that warm tones aren't looking the best on you, try a lighter shade. Usually the problem isn't the tone of the color, it's that it is either too light or too dark!


    Wear any of the blushes in the kit alone or try using these combos to get a signature look! For any of these looks, apply the first shade all over the cheekbone with the angled side of the Double Ended Angle Brush and Mineral Blush, blending back into hairline, then apply second shade just to the apples of the cheeks with the other side of brush and blend out.

    Cool Combo: Fresh Rose Blossom popped with Field of Roses

    Warm Combo: Pink for Flower popped with Primrose

    Neutral Combo: At First Blush popped with Tea Rose

  • DIY Embroidered Yoga Bag

    Yoga is form of exercise that many of us couldn’t get through our stressful lives without. Regularly, we hit the mat for a bit of sweat & zen. After a while we form a special bond with our yoga mat.  It’s our baby, our therapist, our good friend. So why not show him a little love? Here is how to make a beautifully embroidered tote to carry your matt to and fro. Your mat will thank you for its cool new home.



    What You’ll Need:

    -        Three colors of thick friendship bracelet thread. (I picked red, sky blue, and black.)

    -        Scissors

    -        Paper

    -        Ruler

    -        Red Colored Pencil

    -        Sewing needle (should have a big enough eye to get the friendship thread through)

    -        Yoga Bag in Natural


    1. Cut a 1.5 inch equilateral triangle out of paper
    2. Using the red pencil, trace the triangle in a straight row, spacing each triangle one inch apart.
    3. Leaving a .75 inch space in between and draw another row of triangles that directly lines up & faces the row you’ve already drawn.
    4. In between the two rows, draw a .5 inch strip
    5. Within that strip, make a dot every three inches.
    6. Repeat two more times going around the bag.


    At this point, your bag should look like this:



    7. Using your first color. Thread the needle and fill in the triangles with stitches.

    8. Taking your second color, make stitches between the center dots, leaving tails of string hanging at each.  Do the same with two rows of your third color, and then make one more of your second.

    9. Using the tails that you left hanging, tie a knot at each dot, and trim the excess so you have a small tassel.

    The center row should look like this when you’re done:


    Repeat steps to fill in the other rows until you have three going around the bag.416A4233

    Happy yoga-ing everyone!

    This post is from our guest blogger Naomi. Follow her on her blog here for posts like these and more!

  • Behind the Scenes: EM's Mixologist

    Meet Jose, our Mixologist. He hand-makes the wonderful products that we all love. The time and care that goes into making all-natural products is immense, and he does it all with a smile on his face. Read below for our interview with him, and a get a glimpse into the making of some of your favorites!



    What is your favorite part of your job?

    I guess it would be a tie between the people at EDM and the fact that each day is a little different, it never gets boring.

    What is the most challenging parts of your job?

    The all natural route does make formulating some products more challenging but its way more rewarding when you finally get it.

    What do you love about your city?

    The friendly atmosphere for sure. Very friendly, welcoming, and diverse city. 


    Mixing a batch of an all new shade of eyeshadow, coming soon! Mixing a batch of an all new shade of eyeshadow, coming soon!

    What event in your city do you look forward to every year?

    Austin City Limits Music Festival is always a good time.

    What healthy living tips can you provide?

    I recently started counting calories and I've dropped 14 lbs. I feel way healthier and hopefully next time I'm on the blog I'll be even healthier. 

    What's your favorite product to make and why?

    At the moment it would have to be our new blushes because I'm always curious to see how people like new products.


    Preparing to mix a batch of Cream Conceal Sticks Preparing to mix a batch of Creme Concealer Sticks

    What are you most excited about right now?

    My trip to San Jose to visit one of my oldest friends I group with In southern California.

    What is your favorite food and restaurant?

    Pluckers Wing Bar. In my opinion best wings in Austin. 

    Testing out the coverage of the concealer sticks. Testing out the coverage of the Concealer Sticks.

    What music are you listening to right now? 

    Johnny Cash A Boy Named Sue.

    What is your favorite place that you've traveled/where do you want to travel?

    Zacatecas Mexico with its beautiful colonial architecture and my family roots. I would really like to go to Australia or anywhere in Europe. Really anywhere an airplane will take me will be fine.

  • About You

    Want to hear what other EM users think about new products? Here's a snippet of reviews and opinions about our new Tinted Lip Butters directly from you!

    Fotor0107111824.1 From left to right: Sweet Secret, Rose Petals, Nearly Nude, Honey Rose Elixer. Photo courtesy of Chickweed and Blush at

    Pearly Plush Tinted Lip Butter

    Sandi- "I have fair-light neutral toned skin (a bit on the pink side), and my lips can best be described as mid-range pink-mauve, which makes Pearly Plush just the right color. My lips are small, so the pearl finish makes them look a bit fuller. The texture is also excellent - smooth, creamy, comfortable. I liked this lip butter so well that I ordered some other colors."

    Whitney M- "This is such a great product-- it very moist, perfect for my dry lips. I was worried that this particular shade might be too "pearly" but it's actually just the right amount of shimmer to keep the product appropriate for everyday use."

    img_20140103_121357426rosepetal&sweetsecretswatches.1 Photo courtesy of Chickweed and Blush at

    Honey Rose Elixer Tinted Lip Butter

    Kara S.- "Super moisturizing and love the shade! It is lighter than Everyday Mineral's older lipsticks. It is a sheer tint of color, so don't think it will have the coverage of a lipstick, but an awesome product nonetheless!"

    Nearly Nude Tinted Lip Butter

    Nicelle P- "I love everything about the lip butter–from smell to moisturizing characteristics, I will continue to use it and purchase other colors in the future."

    Fotor0105125024.honeyrose&nearlynudeswatches.1 Photo courtesy of Chickweed and Blush at

    Sugared Mauve Tinted Lip Butter

    Charlotte H.- "This is far superior to the Burt's Bees tinted balm I've used for years! It's very moisturizing, much more than other lip balms. And the color is perfect! Definitely there and not too light, but not too much either. It's easy to put on while I'm out without needing a mirror."

    Here's what blogger and fan Chickweed and Blush thought about the Lip Butters, read the full review on her blog here.

    "I was really excited to see lip products back on the EM website as I still have a few of their older products and just love them! I was actually sent four lip butters to test, so I'll do a quick review of each. But before I do that, let me just say that if you are expecting these to offer a heavy lipstick like coverage, you may be a bit disappointed. If, however, you love a sheer wash of color that hydrates as well as enhances your lips, then this is your new holy grail lip product! The ingredient list alone was enough to win me over - usual suspects like castor seed, coconut, and sunflower seed oils and shea butter, and more exotic ingredients such as marula and passionfruit oils as well as murumuru butter that all work together to nourish and hydrate, while meadowfoam seed oil gives a glossy finish."

    Everyday Minerals was also recently featured in Petit Vour, a natural Beauty Box. Check out what one reviewer, 2 Little Rose Buds, had to say about the Tinted Lip Butter that was included. Also, she is doing a giveaway for a one-month subscription to Petit Vour open on her blog here until 3/26.

    "I was a little hesitant to try this… I have small lips and never really use any color on ‘em for fear of making them look even smaller. When I opened this up and saw the deep mauve-y color, I got even more nervous. Thankfully, it goes on very sheer. It gave me just enough of a tint to add color without looking too obvious. I may actually end up using this, which is impressive since I seriously never wear anything on my lips besides natural balms. Woo!"

  • New Store Opening: Whole Foods Market at the Domain

    Your Everyday Minerals product can now be found at one of our favorite stores - Whole Foods Market at the Domain, which is right here in Austin!

    Domain_Store_Front_View Whole Foods at the Domain in Austin. Photo courtesy of Whole Foods Market®

    We can’t tell you how excited we are that Whole Foods customers can now experience the quality of Everyday Minerals products on their next trip to the market. Come in for a bunch of fresh kale and organic apples, and leave with an Everyday Minerals product or two!

    Whole Foods now carries our Finishing Powders, Matte Bases, Concealer Sticks, Tinted Lip Butters, Face Brushes, Skin Tints, and Blushes. Plus, as a super special in-store bonus, Whole Foods will get the First Look at many of our new product offerings, meaning that they will have our newest products on the shelves before they are even available on the EM website!

    photo 3 Helping new Everyday Minerals customers find their perfect shades and products at one of our in-store demos!

    At Everyday Minerals, we love everything that Whole Foods stands for. Their stores incorporate such a wonderful assortment of products, and I love that they carry foods that actually expire! I am also fond of the size and feel of their stores, and always get such an approachable, cozy and positive vibe from them.

    Not to mention, we share many of the same core ideals with Whole Foods. From firmly opposing animal testing to a dedication to organic, natural products, and also micro credit lending. We’ve done this for several years with, and fully support it. Overall, we just feel such a wonderful synergy with them! Plus, the Domain location in particular offers a wonderfully vibrant and diverse shopping experience for their local Austin community.

    Whole Foods Market - Domain is located at 11920 Domain Drive, Austin Texas, 78758 and is open from 8am-10pm seven days a week.

    We can’t wait to see you there!



  • Spring Hair Tutorial: Romantic Side Braid

    photo 1


    There's nothing like soft waves and a loose side braid to make you feel oh-so romantic. Add in a few dreamy flowers, and you're ready for a bright spring day!

    Shop the inspiration: The Rose Collection

    Start with your hair down in loose waves. Skip the curling iron and just spritz your hair and wear it in a bun for a day! Take down and finger curl the waves away from your face.


    photo 2-3


    Separate your hair 1/4 up and 3/4 down. Secure the part below with an elastic band.


    photo 3


    Begin with a basic, reverse french braid on one side, wrapping around to finish on the opposite side of your head. Don't worry if it's not perfect, it's supposed to be messy! Need some help learning how to do a reverse braid?


    photo 4


    Finish by pulling out sections of the braid to make it loose and messy, starting at the bottom and working your way to the top. Finish by pinning in flowers (we also used some Rose bobby pins)


    photo 1-3

  • DIY Rose Petal Soaps


    These hand-made, all natural decorative soaps are so beautiful and fresh. Not to mention so very easy to make. It's the perfect way to use leftover roses, just pull a few petals off for the soaps and dry the rest! Keep them for yourself or give them away as a thoughtful, inexpensive gesture.

    Shop the spring color inspiration: The Rose Collection 

    photo 1-1

    What you'll need: 

    An all-natural soap base, we used Stephenson's clear suspending, so we could layer the flowers throughout the bar.

    Dried flowers and herbs of your choice (press the rose petals in a book for a couple of days before use)

    Soap Mold of your choosing

    Essential oils of your choice (We used Rose and Lavender)

    Beet Juice for coloring if wanted

    photo 2-1

    Directions: Cut soap base into small pieces and place in a pan over boiling water to melt. You can also microwave the base on high for about 30 seconds.

    Stir in essential oils of your choice. 1-2 drops is more than enough, oils are very strong and can be overpowering. Make sure to stir slowly.

    Place petals in the bottom of soap mold and pour base on top. Use one of your flower stems to press the petals down into the base as they tend to float to the top.

    photo 1-2

    You can do a layering technique to arrange flowers throughout the bar by pouring a thin layer of base, letting it dry for about 20 minutes, then placing additional flowers. Repeat process until you get your desired look.

    If you want to color to your soap base, add a small amount of the beet juice which will give the soap a pinky tint (we did this on our final layer.)

    Let harden for at least an hour. We put ours in the fridge to speed up the process a bit. They should be completely cool and come out of the molds easily. If they don't, let them cool a bit longer.

    photo 2-2

    Voila! Easy, beautiful soaps! We are so in love with them we put them all around the office!

  • Meet R'Bonney: The Cover Girl for the Rose Collection

    Meet R'Bonney, EM fan from our Spring Color feature, the Rose Collection. She's got it all. Model, student and clothing designer all at the age of 19, she embodies our vision of female empowerment. Assertive but not aggressive, smart and sweet, her down to earth personality is the perfect fit to represent the soft and delicate collection and Everyday Minerals as a whole. Read below to get to know her a bit more and love her as much as we do!
    What do you love about your city?
    There's so much to do outdoors, I love the scenery and exploring different parks and trails.
    What event in your city do you look forward to every year?
    I have not lived in Austin very long, but I look forward to all the music festivals and concerts. Art Outside was an awesome festival I camped out at this past year, and I can't wait for next year!

    What healthy living tips can you provide?
    Whatever you do, stay active. Always make something out of your day whether it's a hobby you do or try something new. Keeping myself busy gives me a positive mindset and excitement for life.
    What are your must-have makeup products in your bag?
    Blush, blush, blush!

    What is one EM product that you can’t live without?
    What at-home/DIY beauty tip do you have?
    Never sleep with make up on!
    What are you most excited about right now?
    The weather to warm up for spring and summertime!

    What is your favorite food and restaurant?
    Im obsessed with pizza, I eat it all the time and never get tired of it! Since I moved to Austin, I love eating at Kerby Lane Cafe.
    Where do you see yourself in 5 years/ what is your dream job?
    I want to have my own business as a clothing designer, I've been sewing for about 3 years and my passion is creating clothing/costumes. It would be a dream come true to make the costumes on set for movies or performance arts like the circus. In a different life I would actually like to join the circus haha.
    What are you listening to right now? 
    Right now Im listening to Stick Figure, I love jamming to reggae, and I'm seeing the band soon in concert.
  • Rose Beauty Tips

    Inspired by the beautiful new blushes from our Rose collection, we've compiled all of our rose beauty tips from around the office. Turns out, roses aren't just pretty to look at, there are tons of skincare benefits as well!

    Shop the new blushes here

    KKP_1232 Clockwise from top: Primrose, Field of Roses, Tea Rose and Fresh Rose Blossom Blushes.

    1. Roses are a great natural anti-aging tool.

    FIlled with anti-oxidants and vitamins, roses are a great way to protect against harmful environmental factors, keeping your skin supple and healthy.

    2. And the ultimate skin balancer.

    Used as an emollient for dry skin, an astringent for acne-prone skin and an anti-inflammatory for sensitive skin, it covers all the bases to keep your complexion smooth.

    3. Let's not forget about aromatherapy.

    Stress has a direct effect on the look and feel of your skin. Using the relaxation benefits of breathing in Rose oils and fragrances can help keep your skin and psyche balanced.

    Try these tips to incorporate roses into your beauty routine. 

    A steam facial: Great for leaving skin looking hydrated and feeling clean, putting some rose oil and/or petals in a steam facial is the perfect way to relax and refresh after a long day.

    Add a drop of rose oil to your daily moisturizer: It is intensely concentrated, so you will get major benefits from a small amount, plus the smell is divine.

    Use rose water as a face tonic: It's safe and gentle and provides calming, soothing and moisturizing benefits, perfect for using on top of the rose blushes to keep skin looking supple and glowy.


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