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Everyday Minerals is simply driven by the goal to help women feel confident and naturally beautiful. We create handmade products that contain only the finest essential ingredients to inspire women through artistic and creative expression, every day. Our easily wearable products are made from the highest quality at a reasonable price.

We're based in Austin, Texas and when founder Carina Menzies became inspired by the pursuit of sourcing the purest form of natural ingredients from around the globe. A label-fanatic at heart, Carina realized that many of her favorite beauty products had ingredients that were less than desirable. After working for a few major cosmetic lines and discovering that they would never offer the simple, natural products that she and many other women were looking for, Everyday Minerals was born. Carina set out on her own path to create something of substance and goodness that women around the world could enjoy.

All of our products are 100% vegan, sustainable, and cruelty free. Handmade right here in Austin, our eco-friendly and recyclable packaging stays true to our commitment of preserving the natural beauty of the world and each other.

Everyday Minerals is a comfortable place where it's easy to find a variety of makeup shades, all perfect for your unique skin tone. We offer trial kits and free samples galore - your choice, all the time. Our award-winning base shades, perfectly pigmented eye and cheek colors, and revolutionary concealers and finishing powders are designed with you in mind.

We cater to women looking for high quality, creative makeup at an affordable price. Our accessibility to everyone is paramount! At Everyday Minerals, you'll find the innovative, fresh and modern products that we're known for, with the convenience of online shopping. In a different country? No problem! We likely ship there, too.

Everyday Minerals is proud to give you a behind-the-scenes peek at some of our favorite industry tips and tricks, thanks to our expert makeup artists that contribute on our blogs and videos. Finding a new makeup technique, or perfecting an old one is now easy.

Our ingredients really make our products stand out. Each product has been carefully and thoughtfully created with real botanicals and pure minerals. We love creating and playing with ingredients, and dreaming up beautiful new recipes! Our products aim to create a lively, energized take on familiar products, which result in shades and items that are sophisticated, effortless and modern.

At Everyday Minerals, we're constantly evolving as new ideas blossom, and invite you to join us on this naturally beautiful journey!

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