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  • The Necessity of a Face Brush
    The Necessity of a Face Brush
    When one thinks of a “face brush”, usually the thought is a tool that simply does that work of applying powder - whether blush, foundation, finishing powder, shimmer, etc. - to your face. If you think more closely into what a face brush is, and what it does, you just may start to be more appreciative for what these can do for us, and so often too. Think back to when you first started wearing makeup, for most of us this would be in our teen years. Finally we could attempt to look like the women we looked up to in movies, in books, or in real life. But maybe that’s not what got you started. Perhaps it was the dreaded acne that came upon you and caused you to go searching for a remedy or a coverup. Well, you probably didn’t wipe on powder concealer with your fingertips. A concealer brush came into the picture. Read more
  • Loving Purple Hues
    Loving Purple Hues
    We are currently loving purple hues, and have plenty of them. For those of us who have no borders to inhibit our creative side, we owe it to each of you. Inspiration comes from everywhere, it’s literally all around, but what hits us hard is more often than not something that strikes us as different. It’s memorable. Read more
  • Yellowstone to Yukon Conservation Initiative
    Yellowstone to Yukon Conservation Initiative
    If you have already seen and purchased our latest Ever After kit, we thank you so much! 25% of the proceeds from this beautiful collection will be going to y2y this weekend only. Read more

EM BLOG

  • When one thinks of a “face brush”, usually the thought is a tool that simply does that work of applying powder - whether blush, foundation, finishing powder, shimmer, etc. - to your face. If you think more closely into what a face brush is, and what it does, you just may start to be more appreciative for what these can do for us, and so often too. Think back to when you first started wearing makeup, for most of us this would be in our teen years. Finally we could attempt to look like the women we looked up to in movies, in books, or in real life. But maybe that’s not what got you started. Perhaps it was the dreaded acne that came upon you and caused you to go searching for a remedy or a coverup. Well, you probably didn’t wipe on powder concealer with your fingertips. A concealer brush came into the picture. Read more

  • We are currently loving purple hues, and have plenty of them. For those of us who have no borders to inhibit our creative side, we owe it to each of you. Inspiration comes from everywhere, it’s literally all around, but what hits us hard is more often than not something that strikes us as different. It’s memorable. Read more

  • If you have already seen and purchased our latest Ever After kit, we thank you so much! 25% of the proceeds from this beautiful collection will be going to y2y this weekend only. Read more

  • Upon unwrapping your new kit, you will read these words, “Be confident the moment you say the words that can change your life forever, and intensely feel the one emotion that is cherished the most.” Read more

  • Never before have we been so prone to constant comparison. And, the funny thing is that most of the comparing we deal with comes out of our own heads. It’s true. If we spent more time on thinking positively than negatively imagine where we would be! Training your brain to resist the urge to compare and combat any negative thought that slips in is super tricky, but totally possible. Everyone struggles with feeling “low” at some point. It’s a part of human nature. However, programming your way of thinking might just do you good. Read more

  • Henry Beston once said, “We patronize the animals for their incompleteness, for their tragic fate of having taken form so far below ourselves. And therein we err, and greatly err. For the animal shall not be measured by man. In a world older and more complete than ours, they are more finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear. They are not brethren, they are not underlings; they are other Nations, caught with ourselves in the net of life and time, fellow prisoners of the splendor and travail of the earth.” Read more

  • Here at Everyday Minerals, sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. Based on your conversations with us, we’ve updated our Up-Cycle Your Empties Program. We are dedicated to the protection and preservation of our world, and source only the finest natural ingredients from farms around the globe, all the while dreaming up our newest ultra-feminine shades in Austin. With a passionate diligence to positively impacting our environment in the best way possible, our high quality makeup and skincare is a humble reflection of our ideals. Read more

  • As summer comes to an end we prep our minds for what lies ahead, for many of us it’s back from vacation and to work we go, but for others it’s a little more, yep, it’s a new semester of school. The first day back at college, or even high school (not excluding you ladies), usually goes something like this: it’s bittersweet, you look forward to the possibility of meeting new people or bumping into friends again, yet you cringe at the chance of there being an overload of homework aka no more “free time”, and perhaps more than anything you want to make a decent impression. This could mean being on time to your first class. Read more

  • Currently, we have been exploring and rolling out with Luminous Blush shades, which as you may know if you’ve seen them already, are oh-so-pretty. No sparkle, just pops of color with iridescent gold luster for added wearable warmth. We have 18 shades in all coming at you this year. Read more

  • As a part of Everyday Minerals' values, we actively support organizations that provide a better life for those we call our sisters and brothers around the world. Each organization that we join into are promoting a good cause that we back, while at the same time not exclusively valuing people and harming our earth and the animals in it. Kiva is just one example of an organization we trust placing our time and funds in. Read more into why we love it! Read more

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