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  • Finding Your Correct Base Shade
    Finding Your Correct Base Shade
    It's not always easy to find skin tone correct shades without trying them on in person. That's why we offer our easy quiz - Find Your Perfect Shade, and the option of a free sample kit - so you can try before you buy! If you still want to choose shades yourself, use this guide for selecting potential shades and determining which is your perfect match. Read more
  • Healthy Skin, From the Inside Out
    Healthy Skin, From the Inside Out
    We often try to fix our skin issues from the outside in. We cover, we scrub, we pick, we pop - but really - the best thing is to start from within. People walking down the street with good skin, if not for sheer genes, have a beautiful glow because they take care of themselves in other ways first. Leading a healthy lifestyle and taking the steps below will invariably give you a better starting point. From there, please, wear sunscreen to avoid sunspots and aging, exfoliate, and once in a while, let your skin breathe. Read more
  • FRESHEN UP YOUR LOOK THIS MONTH
    FRESHEN UP YOUR LOOK THIS MONTH
    With this New Year take a break from your usual routine and opt for a totally new look, that’s still YOU. Go for a new shade in Luminous Blush for a youthful radiance. Apply less foundation coverage than usual, showing your unique beauty and amazing confidence. Even jazz things up with your hair. Wearing your mane the same as ten years ago? It’s time to tap into your creative side. We've gathered a few helpful tips to use as a guide. Be prepared, heads may turn at your new look! Read more

EM BLOG

  • It's not always easy to find skin tone correct shades without trying them on in person. That's why we offer our easy quiz - Find Your Perfect Shade, and the option of a free sample kit - so you can try before you buy! If you still want to choose shades yourself, use this guide for selecting potential shades and determining which is your perfect match.
    Read more

  • We often try to fix our skin issues from the outside in. We cover, we scrub, we pick, we pop - but really - the best thing is to start from within. People walking down the street with good skin, if not for sheer genes, have a beautiful glow because they take care of themselves in other ways first. Leading a healthy lifestyle and taking the steps below will invariably give you a better starting point. From there, please, wear sunscreen to avoid sunspots and aging, exfoliate, and once in a while, let your skin breathe.

    Read more

  • With this New Year take a break from your usual routine and opt for a totally new look, that’s still YOU. Go for a new shade in Luminous Blush for a youthful radiance. Apply less foundation coverage than usual, showing your unique beauty and amazing confidence. Even jazz things up with your hair. Wearing your mane the same as ten years ago? It’s time to tap into your creative side. We've gathered a few helpful tips to use as a guide. Be prepared, heads may turn at your new look! Read more

  • We asked a few members on the EM Team what they have planned for Christmas this year, and here’s what really stood out from our Wholesale Manager, Nicole Read more

  • The question on how best to apply our base powder has come up in the past, and this may sound like an easy, no-brainer that certainly doesn’t require a blog post on it. Well, hey, I actually disagree. Foundation is one of the most purchased makeup products in our day. A decent amount of women with the seemingly “perfect” skin we crave will even go for foundation coverage, but skip concealer altogether. All natural no-makeup makeup looks more often than not require foundation as the base to the look. With that being said, tips are welcome and I’ve discovered a few in my own experience as well as hearing from my most-trusted friends. Read more

  • YOU WILL NEED:

    Almond Cream Licks Shimmer Eye Shadow
    Sun Daze Eye Shadow
    Comfort Zone Velvet Eye Shadow
    Walking After Midnight Mineral Eyeliner
    Your Base shade
    Good Morning Luminous Blush
    Hint All Over Shimmer
    Inspire Tinted Lip Balm
    Blender Face Brush
    Angled Blush Brush
    Double Perfect Eye-Shadow/Eyeliner Brush Read more

  • Yes, it’s true. We currently offer over twenty-four gorgeous blush shades for you to choose from. Take your pick! Oh wait…it’s not easy is it? Everything must be taken into consideration; the intensity of the shade on your skin, whether you would only wear it to a party or every day, even if the name of the blush inspires you. After all, who can reframe from a little show and tell? Read more

  • From red, nasty pimples to old acne scars, many of our faces are craving the healthy glow we once possessed in our youth. Our complexions, unfortunately, cannot change by a mere wish for radiant skin. Everyone can attest to this. We have to put in effort. Thankfully, we have little things called Jojoba Color Correctors to save the day. Read more

  • juliamariemann@

    As you may have noticed on our kits page, Carina has added the wedding-inspired Ever After Kit for all of you brides-to-be or everyday romantics!Today what we are going to touch on something that is arguably just as important as your wedding dress and makeup, and that is your song. Read more

  • The holidays are approaching, woohoo! You must know what that means…it’s time to clean out your wardrobe and organize. We’re talking about your makeup wardrobe as well as your clothing wardrobe. Both are equally worth your time, after all, your finished “look” is more often than not a beautiful mix of fabric and powder. Read more

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