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  • Behind the Scenes: EM's Chemist
    Behind the Scenes: EM's Chemist
    Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and testing all of the ingredients in EM products, thinking of new ways to combine them and provide us with the latest cutting edge cosmetic developments. Working side-by-side with Carina, Rebecca has a hand in bringing you all of the brand new EM products! Read below for our interview with her, and get a behind-the-scenes look into the making of EM! Read more
  • Green Leaves of Summer
    Green Leaves of Summer
    As summer draws near, and the weather warms up, we find ourselves drawn to the outside world. There is something about lounging in the park under your favorite tree that gives you that zen feeling that makes you feel at one with nature. Our Green Leaves of Summer Eyeliner evokes that feeling with its rich green color, inspired by our love of outdoors, we picked this color right off the tree. Read more
  • New Matte and Semi-matte Base Names
    New Matte and Semi-matte Base Names
    We are super excited to let you know that since 2014, it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily.. Read more

EM BLOG

  • Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and testing all of the ingredients in EM products, thinking of new ways to combine them and provide us with the latest cutting edge cosmetic developments. Working side-by-side with Carina, Rebecca has a hand in bringing you all of the brand new EM products! Read below for our interview with her, and get a behind-the-scenes look into the making of EM! Read more

  • As summer draws near, and the weather warms up, we find ourselves drawn to the outside world. There is something about lounging in the park under your favorite tree that gives you that zen feeling that makes you feel at one with nature. Our Green Leaves of Summer Eyeliner evokes that feeling with its rich green color, inspired by our love of outdoors, we picked this color right off the tree. Read more

  • We are super excited to let you know that since 2014, it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily..
    Read more

  • Blue speaks to everyone: it’s the color of sea and sky and deep ice. Most people have a color or colors that they don’t like, but almost everyone likes at least some shades of blue. Colors have different meanings in various cultures, but blue is more consistent than most – maybe that’s where we get the term, “true blue!” Here are some of the things blue means to people around the world. Read more

  • The right beauty regimens help maintain the vibrancy and life of your skin. A holistic care to maintain a naturally beautiful skin is about love for your skin even at night time. It's a given advice that you wash your face before bedtime but really, is it enough? What are the must-do nightly routines to achieve a naturally healthy look? After a day of enduring the weather, pollution and makeup itself, your skin deserves a pampering care. Read more

  • There's nothing like soft waves and a loose side braid to make you feel oh-so romantic. Add in a few dreamy flowers, and you're ready for a bright spring day!
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  • As the season of spring is starting to peek it’s sunny self into our lives, we are excited about the endless possibilities that lay ahead. Blossoming flowers, warm walks, and long sun-filled days… spring is a season of fresh beginnings and new opportunities. As such, we’ve gathered some of our favorite natural tips that can help boost your energy levels so that you are all set for spring. A collection of advice we’ve gathered over the years and tips from our dearest friends, these natural ways to stimulate energy are all completely wonderful… and effective. Read more

  • The ideal cheek shade gives just the right amount of color, leaving you perfectly flushed in a naturally beautiful way. Use these tips for a flawless application. Read more

  • We get asked quite often how to and what we clean our Everyday Minerals makeup brushes with, and our favorite cleanser, Dr. Bronner’s Pure-Castille Soap. Dr. Bronner’s is certified organic and contains no synthetic foaming agents, thickeners, preservatives, fragrances, dyes, or whiteners.
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  • Caffeine, despite the fact that many of us drink it this way, is one of the worst things to consume first thing in the morning. After a full night’s sleep, our bodies get confused with the huge stimulating kick. The caffeine gives a surge of energy, and then inevitably results in a crash later on. Not to mention, it causes food to speed through our intestines, diminishing our nutrient absorption and dehydrating our bodies. Read more

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