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Behind the Scenes: Artist Inspiration


With the recent excitement of our new website launch buzzing all around us, we want to take this opportunity to show you the woman behind our new artwork, Rina Khadivi. That’s her above in her studio in East Austin.

As a female-owned brand that feels strongly about promoting the artistic development of all women, we were a perfect fit from the start. She’s a jack-of-all-trades, of the artistic sort. From graphic design and marketing, to murals, photography and painted portraits, her creative outlets are numerous, and we love it. When it comes to inspiration, she gets it from her surroundings.


“The make up is fresh and light, therefore the art that it inspires me to create is fresh and light. I’m given a lot of artistic freedom, which really inspires me to explore different outlets of creativity.”

She’s always been a natural when it comes to artistic endeavors (see adorable picture below: that’s her hard at work, age 2.) But it wasn’t until an art history class about Pollock that it really hit.


“That’s when I thought, I want to do this for a living.”

The EM products that have Rina feeling the most inspired?

“I love Snooze Bar blush paired with Barely Nude Tinted Lip Butter. It’s the perfect barely-there nude look. I add in Blooming Mauve when I want a bit more color. The skin tints are great for warming up winter complexions, and the retractable brushes make holiday traveling so easy.”



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