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Behind the Scenes

  • Now it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily..
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  • I never meant to cause you any sorrow,
    I never meant to cause you any pain,
    I only wanted to one time see you laughing,
    I only wanted to see you laughing in the purple rain.
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  • The soft matte brown color of our Brown Sugar Eyeliner is subtle enough to give your eyes the extra definition they need to enhance your already naturally sweet and lovely self!
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  • At Everyday Minerals brand we have a divese collection of pure and natural eye, cheek, and lip colors, as well as a large assortment of award-winning foundation base shades to match virtually every skin type, and bronzers, face powders, anti-shine powders, concealers, color correctors, custom kits, and a revolutionary line of renewable bamboo makeup brushes with ultra-luxurious and super soft synthetic bristles. Whether for face or eye, Everyday Minerals brushes are created to be super sustainable, all of our brushes are 100% vegan and cruelty free. Read more

  • Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and testing all of the ingredients in EM products, thinking of new ways to combine them and provide us with the latest cutting edge cosmetic developments. Working side-by-side with Carina, Rebecca has a hand in bringing you all of the brand new EM products! Read below for our interview with her, and get a behind-the-scenes look into the making of EM! Read more

  • Meet Jose, our Mixologist. He hand-makes the wonderful products that we all love. The time and care that goes into making all-natural products is immense, and he does it all with a smile on his face. Read below for our interview with him, and a get a glimpse into the making of some of your favorites! Read more

  • You may not know this, but the EM White Primer can help your makeup stick in place even in extreme weather - dry, humid or cold. Surprise? Well, that is not just what it does. The White Primer also camouflages pores, a girl’s best friend.
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  • Austin Jane is on safari—an ingredients safari. Our very own Everyday Minerals adventurer is headquartered right here in Austin, Texas, and travels the world sourcing the finest ingredients for Everyday Minerals cosmetics. We love reading Jane Austen here at EM, and Austin Jane is like some of our favorite characters, as witty and vivacious as Elizabeth Bennett and with the sweetness of temper and steady sense of Elizabeth’s sister, Jane. Read more

  • What do those jar sizes mean? Good question! Here’s a quick and easy guide to Everyday Minerals’ jar sizes.
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  • Among Everyday Mineral's most loved ideals are our Jojoba Color Correctors and Jojoba Base shades. As you could probably guess, from what their very names could tell, these products consist of Jojoba as one of their main ingredients. So today, on our Ingredient Spotlight, we let you, our beloved customers, get a closer look to one of our star ingredients – the Jojoba Esters
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