Free shipping for $49 domestic orders

Behind the Scenes

  • Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and testing all of the ingredients in EM products, thinking of new ways to combine them and provide us with the latest cutting edge cosmetic developments. Working side-by-side with Carina, Rebecca has a hand in bringing you all of the brand new EM products! Read below for our interview with her, and get a behind-the-scenes look into the making of EM! Read more

  • Meet Jose, our Mixologist. He hand-makes the wonderful products that we all love. The time and care that goes into making all-natural products is immense, and he does it all with a smile on his face. Read below for our interview with him, and a get a glimpse into the making of some of your favorites! Read more

  • You may not know this, but the EM White Primer can help your makeup stick in place even in extreme weather - dry, humid or cold. Surprise? Well, that is not just what it does. The White Primer also camouflages pores, a girl’s best friend.
    Read more

  • Austin Jane is on safari—an ingredients safari. Our very own Everyday Minerals adventurer is headquartered right here in Austin, Texas, and travels the world sourcing the finest ingredients for Everyday Minerals cosmetics. We love reading Jane Austen here at EM, and Austin Jane is like some of our favorite characters, as witty and vivacious as Elizabeth Bennett and with the sweetness of temper and steady sense of Elizabeth’s sister, Jane. Read more

  • What do those jar sizes mean? Good question! Here’s a quick and easy guide to Everyday Minerals’ jar sizes.
    Read more

  • Among Everyday Mineral's most loved ideals are our Jojoba Color Correctors and Jojoba Base shades. As you could probably guess, from what their very names could tell, these products consist of Jojoba as one of their main ingredients. So today, on our Ingredient Spotlight, we let you, our beloved customers, get a closer look to one of our star ingredients – the Jojoba Esters
    Read more

  • nomakeup1

    We've always loved an effortless look at EM, and this season, so does everyone else. A super natural, no makeup look is suitable for anyone, anytime. It involves a perfect complexion, flesh toned blush and lips,  and light eye shadow (skip the liner!) We were recently on a fall fashion lookbook shoot with local Austin boutique, Beehive, and created this look with model Alaina. Check out the step-by-step below to achieve her fresh face!

    Read more

  • LolaWeWillEyeshadow-0232(1)

     

    We started off Lola’s look with her eyes. First we brushed our We Will Eyeshadow over her entire eyelid using the Everyday Eyeshadow Brush.

    Read more

  • SarahBronzer-8753

     

    Sarah’s look was started off using the Tapered Sculpting Face Brush to apply our Poipu-lar Shores bronzer below her cheekbones to accentuate the contouring of her face. We applied a small amount more to the apples of her cheeks as a blush.

    Read more

  • image

     

    I don’t know about you, but I often day dream about how fabulous it must have been to have lived as a woman back in the 1940’s and 1950’s. The days of Audrey Hepburn and Marilyn Monroe.
    There is was something about those days of old Hollywood. The women conducted themselves beautifully and the way that they dressed was a dream.
    And the makeup…
    It was so sophisticated and simple
    . Thick eyeliner, a clean face, and a soft lip.

    Old Hollywood screams glamour, and just looking at a photo or a video from back then always inspires me to apply my makeup more strategically. Who wouldn’t want to look like an iconic beauty?

    Read more