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Behind the Scenes

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    Our main goal in creating Everyday Minerals was to help woman feel beautiful naturally. We are so excited to announce that EM came away with two incredible awards in the 2nd Annual Natural Beauty Guide & Editor's Choice Awards published in Issue 3 of Sweet Violet Bride.
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    If there’s one thing we love shamelessly indulging in, it’s sweets. One of our favorite places to go to satisfy our sweet tooth in Austin is the original Whole Foods downtown on South Lamar Boulevard.
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  • Although it may seem as though you have been transported to Paris in today’s AROUND AUSTIN installment, we’re still here in Texas!

    The scene: a historic 1930’s house that’s been converted into a spectacular French restaurant, JUSTINE’S BRASSERIE.


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    I don’t know about you, but I often day dream about how fabulous it must have been to have lived as a woman back in the 1940’s and 1950’s. The days of Audrey Hepburn and Marilyn Monroe.
    There is was something about those days of old Hollywood. The women conducted themselves beautifully and the way that they dressed was a dream.
    And the makeup…
    It was so sophisticated and simple
    . Thick eyeliner, a clean face, and a soft lip.

    Old Hollywood screams glamour, and just looking at a photo or a video from back then always inspires me to apply my makeup more strategically. Who wouldn’t want to look like an iconic beauty?

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    We get asked quite often how to and what we clean our Everyday Minerals makeup brushes with, and our favorite cleanser, Dr. Bronner’s Pure-Castille Soap. Dr. Bronner’s is certified organic and contains no synthetic foaming agents, thickeners, preservatives, fragrances, dyes, or whiteners.

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  • On a recent trip to Italy, I visited the world mecca for holistic beauty. Officina Profumo Farmaceutica di Santa Maria Novella is the oldest known pharmacy still in operation today. But don’t be fooled when I say, “pharmacy.” This place is so much more than your average CVS or Walgreens. I was so struck and amazed by the institution, that I wanted to share a peek inside its walls. If you ever find yourself in Florence, please, pay the site a visit.

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    We started off Lola’s look with her eyes. First we brushed our We Will Eyeshadow over her entire eyelid using the Everyday Eyeshadow Brush.

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    Discovering Mother Nature’s best beauty benefits is something that Everyday Minerals thrives on. That’s why when we discovered the amazing properties of a lesser eaten and used fruit - the blackcurrant - we knew we had to use it as an ingredient in our products. Our Finishing Powders use black currant fruit extract to help your skin look stunning.

    Continue reading to find out the blackcurrant’s benefits and one of our favorite blackcurrant breakfast recipes!

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    Sarah’s look was started off using the Tapered Sculpting Face Brush to apply our Poipu-lar Shores bronzer below her cheekbones to accentuate the contouring of her face. We applied a small amount more to the apples of her cheeks as a blush.

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    For Allison’s look, we started by first using our Flat Top Brush to apply our Gimmee a Kissimee bronzer just below her cheek bones.

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