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Behind the Scenes

  • Perfect for this upcoming Valentine's Day. We've created the ideal cheek contour kit just for you. While supplies last, we are offering this kit as a gift with purchase. Simply purchase $34 or more and enter code: VALENTINE at checkout. Remember, only one code may be used at checkout. Read more

  • You may not know this, but the EM White Primer can help your makeup stick in place even in extreme weather - dry, humid or cold. Surprise? Well, that is not just what it does. The White Primer also camouflages pores, a girl’s best friend.
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  • Austin Jane is on safari—an ingredients safari. Our very own Everyday Minerals adventurer is headquartered right here in Austin, Texas, and travels the world sourcing the finest ingredients for Everyday Minerals cosmetics. We love reading Jane Austen here at EM, and Austin Jane is like some of our favorite characters, as witty and vivacious as Elizabeth Bennett and with the sweetness of temper and steady sense of Elizabeth’s sister, Jane. Read more

  • What do those jar sizes mean? Good question! Here’s a quick and easy guide to Everyday Minerals’ jar sizes.
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  • Among Everyday Mineral's most loved ideals are our Jojoba Color Correctors and Jojoba Base shades. As you could probably guess, from what their very names could tell, these products consist of Jojoba as one of their main ingredients. So today, on our Ingredient Spotlight, we let you, our beloved customers, get a closer look to one of our star ingredients – the Jojoba Esters
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    Our main goal in creating Everyday Minerals was to help woman feel beautiful naturally. We are so excited to announce that EM came away with two incredible awards in the 2nd Annual Natural Beauty Guide & Editor's Choice Awards published in Issue 3 of Sweet Violet Bride.
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    If there’s one thing we love shamelessly indulging in, it’s sweets. One of our favorite places to go to satisfy our sweet tooth in Austin is the original Whole Foods downtown on South Lamar Boulevard.
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  • Although it may seem as though you have been transported to Paris in today’s AROUND AUSTIN installment, we’re still here in Texas!

    The scene: a historic 1930’s house that’s been converted into a spectacular French restaurant, JUSTINE’S BRASSERIE.

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    I don’t know about you, but I often day dream about how fabulous it must have been to have lived as a woman back in the 1940’s and 1950’s. The days of Audrey Hepburn and Marilyn Monroe.
    There is was something about those days of old Hollywood. The women conducted themselves beautifully and the way that they dressed was a dream.
    And the makeup…
    It was so sophisticated and simple
    . Thick eyeliner, a clean face, and a soft lip.

    Old Hollywood screams glamour, and just looking at a photo or a video from back then always inspires me to apply my makeup more strategically. Who wouldn’t want to look like an iconic beauty?

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  • On a recent trip to Italy, I visited the world mecca for holistic beauty. Officina Profumo Farmaceutica di Santa Maria Novella is the oldest known pharmacy still in operation today. But don’t be fooled when I say, “pharmacy.” This place is so much more than your average CVS or Walgreens. I was so struck and amazed by the institution, that I wanted to share a peek inside its walls. If you ever find yourself in Florence, please, pay the site a visit.

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