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    Each makeup look comes complete with our new nature inspired Tinted Lip Balm, and paired with 3 baby size eye shades.
    you got the look

    Select from 3 different makeup looks:
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  • Flattering shimmer for on-the-go classics

    Catwalks are often dazzled with high shine makeups along with gorgeous new clothing styles; bringing playful feels for trend-setters. Here’s one fancy, colorful, shine bright glamour highlighted with glistening eyes and lustrous lips that will turn ‘em eyes into hearty hearts!
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  • Voluminous eyes from contrasting lively colors

    Highlight the beauty of your eyes with these fun and vibrant colors. Wear the City Light Makeup for a night out in town, stand out among the crowd and savor the lasting lively moments. Here’s how to create your perfect city lights inspired makeup.
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  • LanaiInTheSandImage1A

    Sun and sand go hand in hand, and we’ve been long awaiting an escape to the shore.

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  • Image1a

    Shaking a shower of blossoms from the shrubs,

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  • It's Spring... one of my favorite seasons! Flowers are blooming and the sun is warming up the soil, and there's just such a feeling of growth and regeneration in the air. Love!
    Today, I am so excited to share with you a bunch of recent blogger love for some of our freshest products of the season. We recently launched two fantastic new kits, the first being the REAL YOU COMPLEXION KIT.
    EM The Real You Kit

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  • Here's a few behind the scenes photos from our latest shoot. We can't get enough of the dreamy, romantic feel of the set for our Spring color collection. Rustic Texas countryside, blush tones and rose petals have us longing for warm weather and blooming buds.

    Shop the Rose Collection


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  • We've gotten many requests from fans who want to see a how-to on highlighting and contouring with mineral powders. So, here are the tips from Carina herself! Read below to see how she utilizes EM products on a daily basis to make her face look more defined and bright.

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  • Looking for a flawless complexion the natural way? Follow the steps below to find your exact shades and formulas for a perfected look.

    To begin, choose the face that most closely matches your skin tone.

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  • before copy

    Concealer can be tricky. And, as we generally want it to cover the most important and hard to disguise areas, it is important to choose the right one and apply it the right way. Follow the steps below to instantly cover and brighten darkness under the eye.

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