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  • Hello love! Tell us a bit about your story.

    Hi! My name is Sofia and I run a skin- and acne positivity page on Instagram. I am 25 years old and I currently live in Gothenburg, Sweden. I created my page when I was due to start an oral prescribed medication to treat my severe persistent acne. I have dealt adult acne back and forth in various degrees of severity from my early 20's. But it wasn't until I decided to start my page that I felt like my skin condition affected my quality of life in a really debilitating way. Starting my page in 2018 was really an act out of sheer desperation, by that point my acne affected my mental, social and physical wellbeing in such a negative way that I felt like I needed an outlet to cope. Of course, one purpose of the page was to document my process with the medication by taking pictures of my skin and keeping track of various side effects. But more importantly my page was a way for me to connect with people online that, much like me, had dealt with the difficulties that follows living with a visible skin condition. Read more

  • Everyday Minerals is proud to be carrying Erbaviva's product line for babies, mom-to-be and mommies. What we love about this collaboration is the dedication that Erbaviva put through the years to craft the healthiest and purest organic skin care products.

    Most products from their catalogue are certified USDA organic. With ingredients graded highly for their purest form.

    We’re very excited to bring in truly healthy products that pride for their delightfully unique profiles. From lip care to belly essentials for pregnancy, our collaboration with Erbaviva carries a line of equally effective and synergistic products that you and your baby will absolutely love.

    Our heartfelt gratitude for Erbaviva commitment to sustainability and holistic farming.
    Erbaviva Products available at Everyday Minerals:

    Enjoy the botanical benefits of Erbaviva, now in a hand sanitizer.

    lavender eucalyptus hand sanitizer

    Give your hands some extra love with the luxuriously soft feel of Erbaviva Hand Cream. Light and supple feel, you’re going to love its light scent. Contains natural antioxidants from organic guggul. With shea butter to hydrate and nourish your skin. Perfect for all skin types.

    erbaviva hand cream

    Protect your skin all the time. Erbaviva Sunscreen has you covered. Contains non-nano zinc oxide, aloe, sunflower, jojoba oils infused with organic essential oils from chamomile and lavender for that gentle care even in the harshest of weather. Full spectrum UVA & UVB protection. Read more

  • Hey gorgeous, we would love to let you know that our Pomegranate Place Lip Butter is now available in store and ready when you are.

    We crafted this ultra-hydrating lip butter to match with all seasons so you can keep your pout looking beautiful. Each product is thoughtfully created with healthy precious butters (murumuru & shea), fruit extracts and nourishing oil. We also added some Candelilla wax that works to lock in your lips’ natural moisture. Read more

  • Exfoliation is for the face and scrub is for the . . . you got it right! Our precious pouts!

    Whether you’re a lip balm gal or have a makeup bag full the lippie shades, your lips could use a little tender, loving care. Lip scrub is a great excuse to step out of your normal beauty routine and pamper your lips like your mean it. Read more

  • Eyes here ladies. Say Hi to this all-new beaut! Our Mango + Papaya Cuticle Oil is out and about and it is yours for the taking. Just in time to update this season’s beauty catalogue. We hope you love it as much as we do. Read more

  • Lo and behold, we are ecstatic to now offer a curated range of 7 pearly, aromatic Lip Glosses.
    Each individually unique shade is a poised combination of skin-loving oils providing a surge of replenishing moisture. Perfect for the oncoming winter season & dry, chapped skin!

    Owner & CEO Carina says of the collection,

    “These shades are MUST-HAVES. I am definitely pleased with the finished result of each shade featured in the collection. I'm just looking forward to the response of my audience!”

    Read more

  • Q: I don’t like the appearance of wearing too much lip product, will Everyday Minerals” Tinted Lip Balms work for me?

    A: Yes! Our products are all created with the ability of building up desired coverage. Everyone is different, so the amount you apply will define how much coverage you receive. If you apply one layer of our balm, there will be a hint of color as it is tinted. Read more

  • Upon unwrapping your new kit, you will read these words, “Be confident the moment you say the words that can change your life forever, and intensely feel the one emotion that is cherished the most.” Read more

  • Currently, we have been exploring and rolling out with Luminous Blush shades, which as you may know if you’ve seen them already, are oh-so-pretty. No sparkle, just pops of color with iridescent gold luster for added wearable warmth. We have 18 shades in all coming at you this year. Read more

  • For her, we’ve created our new Personalize Your Eyes Kit. It can be completely customized by you.
    Explore from more than 36 eye shadow shades, from shimmers, mattes, and velvet (coming out soon) finish types. Personalize 8 shades and 1 brush to complete your kit for $25. Read more