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Five Common Myths About Choosing and Applying Bases

It seems like every time we turn around there's someone giving us a new rule for what to do or what not to do with our makeup. Here are some common beauty myths that are definitely no-go's, no matter the time or place.

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1. “Don’t worry if you can’t swatch your Base on your face, use your inner wrist instead.”

Forget the build-up, we’re starting with the worst of the offenders. This is not an accurate way to test your foundation shade, and we can almost guarantee the shade you find will not be your best match. Your best bet is to test foundation on the bottom of the cheek and down the jawline into the neck. Your neck is much closer to your face in proximity, and as it sometimes gets less sun that other parts of the body it’s important to make sure that your foundation blends seamlessly with both your face and neck (When in doubt, go with the lighter and use bronzer to even your skin tone.

2. “You can’t wear a powder if you have fine lines and wrinkles, or if you have dry skin.”

Okay, so this is true only in the sense that if you have very thirsty skin you shouldn’t wear an oil absorbing powder. However, powders that aren’t made for oil control are perfectly fine for dry skin that is properly maintained with exfoliation and a moisturizer to remove texture. And, if they are hydrating and have light-reflecting properties in them (such as our jojoba base) they actually detract away from fine lines and wrinkles. Plus with mineral powders you are less likely to get all the added unnecessary ingredients (And no gross residue on your cell phone!)

3. “Your Base should go all over the skin to give an even application.”

We aren’t painting a living room wall here. If your base is the right match for your skin, you shouldn’t need to put it all over to get an even application. Start your application in the center of the face, where everyone tends to have the most problem areas, and work your way out. Blend out to the outer corners, but don’t re-dip your brush unless you really need to build more coverage. This way the skin will look even, perfected and natural, not masked

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4. “The brush you use doesn’t matter. You don’t even have to use a brush at all.”

Brushes matter. They can save you time and make you love or hate your products. Want a full coverage application? Choose a brush with dense bristles like the Flat Top Brush. Want a more sheer, all-over application? The Long-Handled Kabuki is perfect. As a general rule, the more dense the brush, the more color deposit and coverage. The fluffier the bristles, the more sheer and even the application.

5. “Always use a primer.”

Most primers are made from silicones, which works to create a barrier between the texture of your skin and the makeup you are applying, providing a smoother finish. However, these aren’t natural and obviously this isn’t a good treatment product for the skin. Instead, try treating the skin itself, exfoliating and moisturizing to get rid of surface texture. Not only will this do the same job as a primer, it will leave you with healthier skin.


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