Free shipping for $49 domestic orders

Meet our blogger: Shelley

photo (3)


In March we added a new member to our team! Meet our blogger, Shelley Neuman of local style blog, ATX Street Style. Shelley has spent the past few years documenting the style of our chic city, and has joined our team to add her creative outlook and inspiration to our blog. Writing and taking inspiring pictures is what she’s all about, and we were thrilled to add her to our creative team. Check out this Q&A we did with her and get to know a little bit more about one of the innovative eyes behind Everyday Minerals!


What is your go-to style?

Simple and relaxed for the most part, with large doses of vintage added in to my outfits. I like to mix and match vintage and modern styles to create something unique that is different from styles I see on a daily basis. I frequent thrift stores, estate sales, and vintage stores around town when I get the itch to add to my ever-growing clothing collection.




What is it like to live and work in Austin?

Austin is a highly creative city with a myriad of talented people living within its city limits. The people I’ve met here and have gotten the opportunity to work with have made me incredibly grateful that I am able to call Austin my home. Not to mention central Texas abounds with tons of natural beauty to explore and shoot in. The food and drink scene is also superb. The options are endless!




Tell us about

ATX Street Style is a blog I created about 3 years ago during Austin Fashion Week to document the fashion and style of our quirky city when I’m out and about. At the time I created it, I was constantly getting sucked into street style blogs from across the world, studying the styles of people from New York to LA, Stockholm to Tokyo, and everything in between. I loved spending hours astounded by the different looks of the world, and began to wonder if anyone was documenting our chic city’s style. After a little Googling, I found that no one currently was, so I took the job upon myself. Now my blog contains a huge backlog of styles from the streets of Austin. It’s actually kind of crazy to think of how many strangers I’ve photographed and talked to just over the past few years.




Who is the most interesting person you have photographed?

I’ve met too many cool and interesting people to count at different events, festivals, and on the streets, but I’d have to say one of the most interesting people to photograph was M.I.A. Her style was outrageous and unlike anyone else’s I’d seen in real life.

What is your personal makeup style and which EM products do you love?

I usually go for a pretty minimal natural look, but I love playing with eyeliners sometimes for a more dramatic look. Some of my favorite EM products are the Peony Petal Blush, the Special Delivery Eye Shadow, and the Sunlight Finishing Dust to top off my look. If I’m feeling fancy, I’ll line my eyes with the Purple Rain Eyeliner or the Walking After Midnight Eyeliner.




What inspires you most?

I’m inspired daily by different bloggers and other photographers I follow. I love The Sartorialist, Tommy Ton, and Tokyo Fashion for street style inspiration, and there are a couple of local photographers whose dreamy photography I love like Kristen Wrzesniewski and Cecilia Alejandra. I’m also constantly scouring bigger fashion magazines like Vogue and Harper’s Bazaar for current trends. My friends and the creative community in Austin keep my creative juices flowing and motivate me to keep documenting what I see and continue showing the world!

Do you have any photography tips you’d like to share?

First off, never hesitate to get the shot you want to get. Whether that means putting yourself in a precarious position to get that perfect angle or approaching an interesting looking stranger and striking up a conversation with them, just do it! I’ve met some of my best friends and had some of the greatest interactions with people that sometimes lead to amazing opportunities by just approaching people I didn’t know. I’ve also gotten some of the best pictures I’ve ever taken this way.




Second, never stop studying or looking for inspiration. If you don’t understand something - read up on it, and never consider it a waste of time to look at art that keeps feeding your need to create. Try to put as much beauty out into the world as you take in, if not more!

share it

  • Michelle August 25, 2014

    Such a fun article to read!! Love her hair and style sense that you get from this article! I'm sure she is awesome to work with! :-) Thanks for the inspiration to go do something beautiful!

leave your comment
Leave a comment
Comments are moderated, and will not appear on this weblog until the author has approved them.

Please wait...