Big news! We are super excited to let you know that now, it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily.
Already know your perfect shade? Don't worry, our previous foundation shade names will be listed next to the new ones until you get accustomed to the switch!
In addition to the new color system, we're going back to our roots. You loved the original formulation of our Matte and Semi-matte bases, and we've heard you! These "Real Simple" award-winning new shades incorporate everything that you love about our range of bases, and offer the same coverage you love, with fewer ingredients. Plus, they are now available at Whole Foods! We've taken what you've told us you loved most about our classic formula, such as the tones and pigment qualities, and revitalized them in a fresh and new way. The bases are now organized in a way that you can clearly differentiate between warm and cool tones and the level of depth (lightness or darkness) you need. If you hesitate which shade is your perfect match, use our Base Finder Tool. Once you pass the quiz you will have shades selected for you, which you can get free to try yourself at home, just pay for shipping.
Order of tones from lightest to darkest: Fair (0), Ivory (1), Light (2), Beige (3), Medium (4), Tan (5), Almond (6), Bronze (7)
They are also organized based on undertones: Golden (W), Rosy (C) and Neutral. Need help finding your undertones?
Here's a list of the new and old shade names.