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Winter Beauty Trend: "No Makeup" Makeup


We've always loved an effortless look at EM, and this season, so does everyone else. A super natural, no makeup look is suitable for anyone, anytime. It involves a perfect complexion, flesh toned blush and lips,  and light eye shadow (skip the liner!) We were recently on a fall fashion lookbook shoot with local Austin boutique, Beehive, and created this look with model Alaina. Check out the step-by-step below to achieve her fresh face!

Step 1: Moisturize! Perfectly hydrated skin is the must-do step to achieve a smooth, even foundation application. Start with a color corrector stick underneath the eye, follow with hydrating jojoba base and finish with a creme conceal stick to get rid of any lingering imperfections. Set with a light dusting of Sunlight Finishing Dust to add warmth.

Step 2: Choose a light neutral-toned blush like Snuggle and apply 2 finger's widths away from the nose and just below the cheekbone.

Step 3: Pair with a neutral toned lip, just one or two shades brighter than your natural lip color, like Nearly Nude or Can't Stop Grinning.

Step 4: Fill in your brow using short, stiff strokes, starting in the middle and working your way to the outside. Use a neutral toned shadow, like Freedom, all over the lid and on the lower lash line, and voila! Effortlessly perfected!


To take it up a level in intensity, try adding a brighter lip color as shown above, such as Blooming Mauve or Sweet Secret.

Oh, and don't forget to checkout Beehive Boutique's online store, they've got some amazing stuff!

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