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  • Up-Cycle Your EMpties
    Up-Cycle Your EMpties
    Here at Everyday Minerals, sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. Based on your conversations with us, we’ve updated our Up-Cycle Your Empties Program. We are dedicated to the protection and preservation of our world, and source only the finest natural ingredients from farms around the globe, all the while dreaming up our newest ultra-feminine shades in Austin. With a passionate diligence to positively impacting our environment in the best way possible, our high quality makeup and skincare is a humble reflection of our ideals. Read more
  • Must-Haves For This Semester
    Must-Haves For This Semester
    As summer comes to an end we prep our minds for what lies ahead, for many of us it’s back from vacation and to work we go, but for others it’s a little more, yep, it’s a new semester of school. The first day back at college, or even high school (not excluding you ladies), usually goes something like this: it’s bittersweet, you look forward to the possibility of meeting new people or bumping into friends again, yet you cringe at the chance of there being an overload of homework aka no more “free time”, and perhaps more than anything you want to make a decent impression. This could mean being on time to your first class. Read more
  • Chat With Us!
    Chat With Us!
    Currently, we have been exploring and rolling out with Luminous Blush shades, which as you may know if you’ve seen them already, are oh-so-pretty. No sparkle, just pops of color with iridescent gold luster for added wearable warmth. We have 18 shades in all coming at you this year. Read more

EM BLOG

  • When the term “beauty” is said, we more often than not think of all of the products that are created to enhance your natural beauty looks, whether it’s hair volumizers and shine spritzers, or scented body oils and face moisturizers, or, makeup. But, think now of this. The colors of flowers that surround your home or your workspace are absolutely beautiful if you take the time to look at them. The birds that voice songs every day so freely as they fly are to be noticed and admired. The trees that you see, perhaps now, outside your window have managed to grow as strong as they are now, and that is a beautiful thing. Read more

  • Finding the best gift for someone can be tricky at times. We usually stress over whether or not the gift of choice will have been worth it. Well, let’s eliminate this way of thinking right now. Tune your mind instead to giving a gift with the knowledge that it will be appreciated because of the thought that came with it. Choosing a gift should be fun! Not a treacherous task with an uncertain outcome. So…when it comes to beauty products, don’t freak out or feel unsure as to WHICH STUFF TO CHOOSE. Relax, and just get a little excitement going. As a helpful guide, here you have our current top 3 recommended gift items, for those with a budget of $25-$30. Read more

  • My All Over Shimmers are uniquely created to enhance the overall beauty in everyone’s face. Not only can you apply to every area of your face, but you can also take the time to define just the high points in your face, like the cheekbones, tip of the nose, and brow bones. Each shade is versatile to nearly everyone’s skin tone. The choice in powder is therefore up to you! As a little helpful guide when choosing, you can refer to our carefully written descriptions. Also, layering is never a bad idea for contouring. My personal favorites to layer are Hint with Polished. Read more

  • Normally when you wake up you don’t have a plan to begin and follow through with your day. Is it wise to have a plan? Yes. Is it treacherous to make one? No!! Boring, perhaps. The key is not to spend too much time on planning, but rather on the getting on with your day in a fresh new way. Planning takes some thought, but once you get in the groove of doing it, you will be much more satisfied with your day. Here are a few tips for coming up with the best plan for your day, in little time. Read more

  • If you are new to us, we are super excited to let you know that it's easier than ever to find your perfect base. Here at EM, we’ve revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our advanced naming system for our foundation colors. With this advanced color system, you can easily locate your Base match quickly and easily. Read more

  • For her, we’ve created our new Personalize Your Eyes Kit. It can be completely customized by you.
    Explore from more than 36 eye shadow shades, from shimmers, mattes, and velvet (coming out soon) finish types. Personalize 8 shades and 1 brush to complete your kit for $25. Read more

  • Think of a special evening on a peaceful, didn’t-plan-anything kind of night. A time you set aside for yourself. For YOU. Why? Because you need it. We all deal with stress, anxiety, feeling dull and just bad days from one time to another. A special evening where you can focus on you and work up positive vibes to outweigh the bad - is essential. A few helpful ideas I present to you, pick and choose or go all the way with everything!
    Read more

  • As you know one of our latest releases has been Luminous Blush. Currently we have 5, but GUESS WHAT, Carina has just released 5 more. So, introducing our new Luminous Blush shades… Read more

  • Perhaps you’ve noticed, Everyday Minerals is now featuring a positive saying on one of our daily rotating banners. These little phrases that we’ve put together can be memorized, pondered, or shared with friends. Why did we do this? Read more

  • The act of going on a date brings on a mix of emotions depending on the person; we tend to feel excited, warm and gushy, even impatient or anxious, unsure, queazy. The best dates are the ones we remember having a good time on and the most memorable ones tend to be the more out-there than your usual. Whether you’re looking to change things up a bit or are just starting off on a relationship and want to start strong with amazing experiences, here is a little list of ideas. Read more

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