Free shipping for $49 domestic orders

  • Finding your Undertones
    Finding your Undertones
    Now that you've identified your skin tone based on depth, it's important to identify your undertone to find your perfect match. We know that this can be a daunting task, but we're here to help! Remember not to factor in superficial colors on top of the skin such as red patches due to dryness or rosacea. Read more
  • If Makeup Were a Soundtrack
    If Makeup Were a Soundtrack
    If makeup were a soundtrack… we’d spin that record baby day and night. At the start of the day we may opt for a more casual, relaxed sound, perhaps Olivia Newton-John or Wild Belle if you’re a wild child like myself. As the day progresses the Yeah Yeah Yeahs, classic REO Speedwagon, or old school rap may prevail. When day comes close to evening, we may settle on a more upbeat tune to spice up our night or go straight to The Cure for a haunting yet relaxing vibe to end the night. Here’s a little look into our hottest shades in the eye shadow department - six of the best for day AND night looks. Get your makeup brushes out! Read more
  • There’s A Birthday!
    There’s A Birthday!
    Okay, someone you love has a big day coming up. The question is raised. Your head is either spinning with ideas…or a lack of them, meaning frustration. Relax. Read more

EM BLOG

  • We get asked quite often how to clean makeup brushes and with what we clean them. Our favorite makeup brush soap, Dr. Bronner’s Pure-Castille Soap. Dr. Bronner’s is certified organic and contains no synthetic foaming agents, thickeners, preservatives, fragrances, dyes, or whiteners.
    Read more

  • You’ve applied your base, blush, eyeshadow, and lip color - and perhaps a few extras, like bronzer or highlighter - and what’s the final step? Why, you must set your look of course! :) Read more

  • You'll find the basic application instructions for our variety of base shades, including Matte, Semi-Matte, and Jojoba, in the "Usage Tips" section of each product, but today I wanted to share with you a handful of new tips and tricks I've picked up so far this season that can really help make the application of your base a breeze. Read more

  • Valentine’s Day brings about the exciting thoughts of paper hearts and dark chocolate. Just kidding. DATES! Here are a couple of looks to set the mood right for your date, and then, we have ideas for the fun itself. Read more

  • If you participated in the purchase of our latest Play Everyday Event, we thank you so much! 25% of the proceeds from this event featuring our newest kit has benefited GirlForward.org Read more

  • Baking soda: this humble powder might just be the most versatile, effective, economical product in your home. Some of its uses almost everybody knows; others are less familiar. In all its applications, baking soda is inexpensive, nontoxic, and natural. Let’s have a look at some of the amazing abilities of baking soda. Read more

  • Inspired by the gorgeous and playful colors of fresh flowers and ripe fruits, Everyday Minerals blushes are crafted to perfection for precise coverage and dramatic finish. Either sweep on to the apples of your cheeks for immediate life, or carefully contour and highlight to reach maximum definition. Pair with our amazing bamboo brushes, each of which are long lasting and versatile, and you’re off to a great start on bringing on the healthy, beautiful glow in you. Read more

  • One of my favorite things is to take something old and make it new again. I found these three vintage trays for $2 a piece at a local thrift store, and immediately knew they could be something more. I had flowers pressing in coffee table books at home, and decided that they’d be the perfect thing to breath new life into my new vintage finds. Read more

  • What Kiva Is:

    Kiva is an international nonprofit organization - based in San Fransisco - that has been around for over a decade now. It’s grand mission is to connect people through lending, so that many who are currently in poverty can receive the help they need. Kiva supports people looking to create a sustainable future for themselves, their families, and even their communities. Read more

  • Moon in heaven's garden, among the clouds that wander,
    Crescent moon so young to see, above the April ways,
    Whiten, bloom not yet, not yet, within the twilight yonder;
    All my spinning is not done, for all the loitering days.

    Read more

Please wait...