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  • Mind, Body & Soul in Harmony with Yoga
    Mind, Body & Soul in Harmony with Yoga
    So you’ve heard the news: yoga offers amazing wonders to the mind, body and soul. The good news is that it is not just for the flexible or those who love yoga pants. Yoga is for the willing. It is for everyone who wants to find transcendence inside out. So don’t be afraid to take those gravity-defying poses. They can transform your life. Read more
  • Take Extra Care This Summer
    Take Extra Care This Summer
    Summertime calls for some flip flops, sleeveless dresses, tank tops and one pieces. This is that time of the year to flaunt off your beauty. So, are you ready to raise your arms for those afternoon toast and summer concerts? Dark pits and irritated bumps are common pit problems. Learn how you can prep up for the sunny days ahead. Read more
  • Prep Up For Summer
    Prep Up For Summer
    Brace yourselves ladies. More sunny days ahead! That means less of those sweaters and winter boots. Are you ready for days on the beach, summer parties and sun-kissed skin? Beyond sunglasses and SPFs, here are some quick tips to prepare for hotter days under the sun. Read more


  • Flattering shimmer for on-the-go classics

    Catwalks are often dazzled with high shine makeups along with gorgeous new clothing styles; bringing playful feels for trend-setters. Here’s one fancy, colorful, shine bright glamour highlighted with glistening eyes and lustrous lips that will turn ‘em eyes into hearty hearts!
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  • Voluminous eyes from contrasting lively colors

    Highlight the beauty of your eyes with these fun and vibrant colors. Wear the City Light Makeup for a night out in town, stand out among the crowd and savor the lasting lively moments. Here’s how to create your perfect city lights inspired makeup.
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  • Our selection of extremely versatile and multi-purpose brushes is all your skin will ever need!

    Super sustainable, 100% vegan and cruelty free, Everyday Minerals brushes are made from renewable bamboo and the softest synthetic bristles ever! These brushes are the ultimate balance of luxury and craftsmanship, and are designed to last from season to season.


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  • The smoky catlike eyes can give you a runway expressive flattering shapes, delivering a mysterious finish that will surely make you stand out. So for this Holiday bring out the bewitching gazes in you with our Define The Cat Eye Collection. Here's to that kit that will do the trick to create that flirty and fab beauty repertoire.

    Define The Cat Eye Collection Kit

    What's inside the box?

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  • LolaWeWillEyeshadow-0232(1)


    We started off Lola’s look with her eyes. First we brushed our We Will Eyeshadow over her entire eyelid using the Everyday Eyeshadow Brush.

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  • Image27

    Olivia’s all-natural look started out with one of our newest colors on her eyes. We used the Eye Blending Brush to apply our light orange She’s Imaginative Eye Shadow over her entire lid.
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  • SarahBronzer-8753


    Sarah’s look was started off using the Tapered Sculpting Face Brush to apply our Poipu-lar Shores bronzer below her cheekbones to accentuate the contouring of her face. We applied a small amount more to the apples of her cheeks as a blush.

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  • It could be that your day is made up of work, meeting, errands or a lunch out with a potential business partner. Whatever it is that you are up to, the important thing is you keep yourself fresh and gorgeous all day.

    Night comes and there are still more things to do, but what if you are single-handedly caught by insufficient time; no time to go home to freshen up and re-do your makeup; worse, a retouch may be too tight to squeeze in your schedule

    Then . . .
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    Tan Complexions

    Step 1: Choose your base shade

    Matte and Semi-matte bases

    light_tan_25C- Rosy Tan (Formerly Light Tan)- Medium to dark skin with rosy undertones

    medium_beige_1_15N- Tan (Formerly Medium Beige)- Medium to dark skin with neutral undertones

    medium_tan_25W- Golden Tan (Formerly Medium Tan)- Medium to dark skin with golden undertones

    Jojoba Base

    sesame5C- Sesame

    honey_beige5N- Honey Beige

    true_beige5W- True Beige

    Concealer Shades

    honey_1_1Cream Concealer Stick- Honey

    buttered_1Mineral Concealer- Buttered Tan


    Need help finding your undertone or think you may be in between shades?

    Step 2: Swirl Flat Top Brush in chosen base shade, use lid to press and infuse minerals into the base of the brush, then apply to skin in circular motions, repeating this process until you reach your desired level of coverage.


    Step 3: Apply Spiritual Shimmer Eye Shadow (Coming soon) all over lid with Everyday Eye Shadow Brush.


    Step 4: Apply My Place Matte Eyeshadow (Coming soon) into the crease with Dome Blending Eye Brush and blend.


    Step 5: Apply New Car Smell Cheek Color on top of cheekbone with Dome Blush Brush, two-finger's width away from the nose and blend back into hairline.


    Step 6: Apply Can't Stop Grinning Tinted Lip Butter to complete the look.


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    I don’t know about you, but I often day dream about how fabulous it must have been to have lived as a woman back in the 1940’s and 1950’s. The days of Audrey Hepburn and Marilyn Monroe.
    There is was something about those days of old Hollywood. The women conducted themselves beautifully and the way that they dressed was a dream.
    And the makeup…
    It was so sophisticated and simple
    . Thick eyeliner, a clean face, and a soft lip.

    Old Hollywood screams glamour, and just looking at a photo or a video from back then always inspires me to apply my makeup more strategically. Who wouldn’t want to look like an iconic beauty?

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