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  • Everyday Minerals Spotlight: Meet Nazy
    Everyday Minerals Spotlight: Meet Nazy
    Hey gal! Give us a little intro about you. My name is Nazy Farnoosh and I was born and raised in Los Angeles! I started blogging in 2014 and have truly loved building my blog throughout these years. Read more
  • The Ultimate Gift Guide: What You Can Buy Under $25
    The Ultimate Gift Guide: What You Can Buy Under $25
    .column { float: left; width: 50%; padding: 5px; } .row::after { content: ""; clear: both; display: table; } Finding gifts for EVERYONE can be tricky at times. We usually stress over whether or not our gift of choice will be worthy, or even appreciated. Well, it's time to tune your mind instead to giving, with the knowledge that whatever you choose will be worth something because of the thought that comes with it. Choosing a memorable gift should be fun! And, here at EM, super affordable without removing a trace of luxury. Read more
  • Everyday Minerals Spotlight: Meet Jojo
    Everyday Minerals Spotlight: Meet Jojo
    Hey love! Tell us a bit about you. Hi! I’m Jojo, currently experiencing a chapter of my life that I can only describe as something I manifested in my dreams. Three months ago I took a leap of faith, listened to my heart, and decided to no longer live with a fear based mentality. So I quit my standard 9-5 job, packed up my things, and left my studio apartment on the beach in Venice, California to live on the road in a van with the love of my life and our dog. I couldn’t watch another day go by where I was daydreaming about so much more! Taking this risk was the best decision I ever made. Read more

EM BLOG

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    We started off Lola’s look with her eyes. First we brushed our We Will Eyeshadow over her entire eyelid using the Everyday Eyeshadow Brush.

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    Olivia’s all-natural look started out with one of our newest colors on her eyes. We used the Eye Blending Brush to apply our light orange She’s Imaginative Eye Shadow over her entire lid.
    Read more

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    Sarah’s look was started off using the Tapered Sculpting Face Brush to apply our Poipu-lar Shores bronzer below her cheekbones to accentuate the contouring of her face. We applied a small amount more to the apples of her cheeks as a blush.

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  • It could be that your day is made up of work, meeting, errands or a lunch out with a potential business partner. Whatever it is that you are up to, the important thing is you keep yourself fresh and gorgeous all day.

    Night comes and there are still more things to do, but what if you are single-handedly caught by insufficient time; no time to go home to freshen up and re-do your makeup; worse, a retouch may be too tight to squeeze in your schedule

    Then . . .
    Read more

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    Tan Complexions

    Step 1: Choose your base shade

    Matte and Semi-matte bases

    light_tan_25C- Rosy Tan (Formerly Light Tan)- Medium to dark skin with rosy undertones

    medium_beige_1_15N- Tan (Formerly Medium Beige)- Medium to dark skin with neutral undertones

    medium_tan_25W- Golden Tan (Formerly Medium Tan)- Medium to dark skin with golden undertones

    Jojoba Base

    sesame5C- Sesame

    honey_beige5N- Honey Beige

    true_beige5W- True Beige

    Concealer Shades

    honey_1_1Cream Concealer Stick- Honey

    buttered_1Mineral Concealer- Buttered Tan

     

    Need help finding your undertone or think you may be in between shades?

    Step 2: Swirl Flat Top Brush in chosen base shade, use lid to press and infuse minerals into the base of the brush, then apply to skin in circular motions, repeating this process until you reach your desired level of coverage.

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    Step 3: Apply Spiritual Shimmer Eye Shadow (Coming soon) all over lid with Everyday Eye Shadow Brush.

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    Step 4: Apply My Place Matte Eyeshadow (Coming soon) into the crease with Dome Blending Eye Brush and blend.

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    Step 5: Apply New Car Smell Cheek Color on top of cheekbone with Dome Blush Brush, two-finger's width away from the nose and blend back into hairline.

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    Step 6: Apply Can't Stop Grinning Tinted Lip Butter to complete the look.

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    I don’t know about you, but I often day dream about how fabulous it must have been to have lived as a woman back in the 1940’s and 1950’s. The days of Audrey Hepburn and Marilyn Monroe.
    There is was something about those days of old Hollywood. The women conducted themselves beautifully and the way that they dressed was a dream.
    And the makeup…
    It was so sophisticated and simple
    . Thick eyeliner, a clean face, and a soft lip.

    Old Hollywood screams glamour, and just looking at a photo or a video from back then always inspires me to apply my makeup more strategically. Who wouldn’t want to look like an iconic beauty?

    Read more

  • Step 1: Choose your base shade

    Choose the right formula - Matte, Semi-matte, or Jojoba.
    Read more

  • Step 1: Choose your base shade

    Choose the right formula - Matte, Semi-matte, or Jojoba. Read more

  • Step 1: Choose your base shade

    Choose the right formula - Matte, Semi-matte, or Jojoba. Read more

  • IMG_0890

    Light Complexions

    Step 1: Choose your base shade

    Matte and Semi-matte bases

    multi_tasking_neutral_2_12C- Rosy Light (Formerly Multi-tasking Neutral)- Light skin with rosy undertones

    fairly_light_neutral_32N- Light (Formerly Fairly Light Neutral)- Light skin with neutral undertones

    light_neutral_42C- Golden Light (Formerly Light Neutral)- Light skin with golden undertones (Allison's match)

    Jojoba Base:

    vanilla2C- Vanilla

    bare_12W- Bare (Allison's Match)

    Concealer Shades

    nude_1Cream Concealer Stick- Nude

    fairly_light_1Mineral Concealer- Fairly Light

     

    Need help finding your undertone or think you may be in between shades?

    Step 2: Swirl Flat Top Brush in chosen base shade, use lid to press and infuse minerals into the base of the brush, then apply to skin in circular motions, repeating this process until you reach your desired level of coverage.

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    Step 3: Apply Jane Eyre Eye Shadow all over lid with Everyday Eye Shadow Brush.

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    Step 4: Apply Snuggle Cheek Color on top of cheekbone with Dome Blush Brush, two-finger's width away from the nose and blend back into hairline.

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    Step 5: Apply Spring Berries Tinted Lip Butter to complete the look.

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