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  • New Matte and Semi-matte Base Names
    New Matte and Semi-matte Base Names
    We are super excited to let you know that since 2014, it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily.. Read more
  • The Color Blue
    The Color Blue
    Blue speaks to everyone: it’s the color of sea and sky and deep ice. Most people have a color or colors that they don’t like, but almost everyone likes at least some shades of blue. Colors have different meanings in various cultures, but blue is more consistent than most – maybe that’s where we get the term, “true blue!” Here are some of the things blue means to people around the world. Read more
  • Overnight Beauty Routines
    Overnight Beauty Routines
    The right beauty regimens help maintain the vibrancy and life of your skin. A holistic care to maintain a naturally beautiful skin is about love for your skin even at night time. It's a given advice that you wash your face before bedtime but really, is it enough? What are the must-do nightly routines to achieve a naturally healthy look? After a day of enduring the weather, pollution and makeup itself, your skin deserves a pampering care. Read more

EM BLOG

  • From Day to Evening Makeup in a Few Simple Steps

    We’ve all been there: your long day transitions to an evening engagement with no chance to go home and redo your makeup. Well, here’s good news! You can refresh your look and rev up your sparkle for evening in five minutes. With a few Everyday Minerals essentials and a couple of minutes with a mirror, you can enliven your look and be ready to paint the town, looking as gorgeous at night as you did all day. Read more

  • You may not know this, but the EM White Primer can help your makeup stick in place even in extreme weather - dry, humid or cold. Surprise? Well, that is not just what it does. The White Primer also camouflages pores, a girl’s best friend.
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  • Austin Jane is on safari—an ingredients safari. Our very own Everyday Minerals adventurer is headquartered right here in Austin, Texas, and travels the world sourcing the finest ingredients for Everyday Minerals cosmetics. We love reading Jane Austen here at EM, and Austin Jane is like some of our favorite characters, as witty and vivacious as Elizabeth Bennett and with the sweetness of temper and steady sense of Elizabeth’s sister, Jane. Read more

  • Fall is a time of year that signals change. According to the ancient studies of Ayurveda the energies around us are shifting from pitta to kapha. Our bodies have stored up so much pitta from the fiery summer, and we need to cleanse it out to prepare our constitutions for a slower, cooler, sweeter winter.

    There are so many cleanses out there, but what I’m going to introduce you to today is an Autumn Ayurveda cleanse. This is not a starvation diet. It will not make you skinnier. We’ll take a minute to be with ourselves, to slow down, to be selfish; so that the rest of the year we can be active and giving.
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  • It could be that your day is made up of work, meeting, errands or a lunch out with a potential business partner. Whatever it is that you are up to, the important thing is you keep yourself fresh and gorgeous all day.

    Night comes and there are still more things to do, but what if you are single-handedly caught by insufficient time; no time to go home to freshen up and re-do your makeup; worse, a retouch may be too tight to squeeze in your schedule

    Then . . .
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  • What do those jar sizes mean? Good question! Here’s a quick and easy guide to Everyday Minerals’ jar sizes.
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  • If your lips had a Christmas list, what would they want? They’d ask for Everyday Minerals’ new Goji Berry Lip Scrub to make them super soft, hydrated, and happy.
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  • Holidays are often synonymous to travels and so is this busy celebration season. Let’s make your 4 or 5 day vacation more fabulous!
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  • Do you feel that?

    Brrr.

    It’s the chilly season lurking around the corner. Winter it is! You sure would love the ice beneath your feet but, unfortunately, your skin doesn’t. Dry skin is also at the bay which signals us to switch up our Base to something that suits these cold days.
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