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  • Best Rosy Cheeks
    Best Rosy Cheeks
    Budget Friendly Minis + Customize Full Size Makeup Bag Essentials There is something about that rosy cheek flushed makeup look that is so captivating to the eyes. They’re just so fresh and natural, wouldn’t you agree?  Read more
  • KISS It (Keep It Simply Simple) Festive Eye Makeup
    KISS It (Keep It Simply Simple) Festive Eye Makeup
    Fancy some merry-making even if BBQ season is too far away? Well, these eye makeup looks have you covered.  Read more
  • A Gorgeous Monotone Trend
    A Gorgeous Monotone Trend
    Why blend multiple colors when you can just be as gorgeous wearing one?  So here’s the trick using just Everyday Minerals White Primer and tools that you probably already have in your beauty treasury. This look is to match the monotone trend. Only that it’s way easier to create. Read more

EM BLOG

  • Hey! Tell us a bit about yourself.

    Hi! My name is Ron Dadon and I’m a musician and photographer based in Los Angeles, CA. I love spending my time writing music and painting! I’m addicted to Trader Joes plantain chips, and I have a film camera on me literally at all times. I dream of one day owning a lil pup with my boyfriend and spending way too much time traveling the world! But for now, I’m taking in this beautiful city and taking advantage of all the creative opportunities that come my way.

    Tell us a bit about how you got into music. Was it instant for you?

    Music is everything! I definitely decided I wanted to be a singer at a really young age and fell in love with performing instantly. However, as I got older I kind of pushed it to the side due to other interests (ahem, photography, ahem) and have just recently picked music back up in the past year or so. I began writing songs again and pushing myself to play shows all over the city which rekindled the music spark in me! Since then, I’ve been in the studio a lot and am planning to release a plethora of new singles in 2019. Read more

  • With Christmas just around the corner, we know the struggle that comes with finding the right gift for everyone on your list. How about simplifying this for a few to knock off that long list? Here at EM, we offer a range of incredibly luxurious, sustainable bamboo brushes. Whether you're looking for a sturdy foundation brush, or a blush brush to accompany the blush collection you're gifting - we've got you covered. Did we mention ALL of our brushes are well under $20 a piece... Tempting, right? Here's a little guide to our top-seller cruelty-free face brushes: Read more

  • Give us an intro to who you are & what you do.

    I’m Katie Randle, age 25. I live in Dallas, Texas in an area called Oak Cliff (south Dallas) and I buy and sell vintage clothing for a living.

    We love how you have taken a lead on curating a wardrobe of pre-worn unique vintage pieces on Etsy. How did Rare Heart start?

    I started buying, collecting, and wearing vintage pieces in my later years of high school, but didn’t get serious about selling until almost a year ago. I played around on a platform called Depop for a little bit, soon moved on to Etsy and then got a huge jump start by selling at a local boutique Favor The Kind. After selling at FTK for six successful, I decided to venture out on my own. You can now shop Rare Heart at local events and markets, or the web via Etsy and Instagram. Read more

  • The minimalist lifestyle is perhaps one of the best trends to hit millennials. It allows you to focus on the basics so you can live simply, inexpensively, with more time and resources to spend on what really matters to you. However, like any other movement, minimalism requires conscious effort and dedication if you want to reap the benefits of the lifestyle. Here are 3 tips on how you can effectively transition to minimalism today. Read more

  • Hey love, tell everyone a bit about you.

    I am a curious creator to infinity and beyond. I appreciate living as a new born in each moment with an observational perspective of life. There are “3 C’s” I embrace and thrive on, these are consciousness, compassion and connection with all the universe. I am fascinated by, a student in, and teacher of energy work, breath work, meditation, a zen mind, alternative medicine, holographic kinetics and visionary art that shares how boundless we are. I am on a journey of mindful awareness with all my thoughts and actions to maintain a balance and harmony within myself and with the world. I cherish a strong spirit of community, fresh & locally sourced plant based produce, I’m always searching for exotic fruits, looking into the de-programing of limitations and exploring outside the boundaries of the mind. I empower authentic creativity, freedom of expression, fluid natural movement, alignment with the inner child and synergy with the elements. I have been trained in a variety of meditation practices, breath-work, energy work like qi gong, ti chi, yoga, a bridge to spirit, NLP and hypnosis. Read more

  • With invites and RSVP's in full swing, our makeup routine seems to carry extra steps and with it more time spent in the bathroom getting ready - it's holiday season. Every good makeup artist knows to keep a full-face "on" for long hours - through hugs, glasses of wine by the fireplace, laughs, and tears of reuniting joy - a quality powder is the answer. Primer is a MUST, but even less are aware of the other "powder" we know is a necessity to every advent attenders purse. The Finishing Dust. A light dusting of this weightless miracle not only assists with setting your makeup, but also gives somewhat of a filler to fine lines and aids a smooth complexion. And, as the days events wear on, it works in your favor to fight that pesky shine due to an abundance of oil production in the skin, keeping your look as fresh as you arrived. Read more

  • Hi! Give us a little intro to your rad self.

    Hey! Thanks for calling me rad. I’m just lil ol me, a girl from a small town in Texas outside of Houston, now living her best life in sunny Los Angeles. I am Marketing Manager by day, but I have many side projects to keep me busy outside of my professional work. My main areas of focus as of late are fitness, nutrition, vintage clothing, streetwear fashion, iPhone photography, fine jewelry, and skincare.

    You are clearly an advocate for vintage finds, when did this start for you?

    Ahhh I love vintage so much! It’s a trigger word for sure. Along with “organic”. Is it vintage? I want it. Organic? Take my money!! Read more

  • Hey there! Tell everyone a bit about you.

    Hey hey hey! I’m a married, 23 year old, ethical vegan living in Austin, Texas. I run the social media pages of the company I work for, and I model for and collaborate with photographers as a creative outlet. I have a passion for nature and experiencing new places, but my favorite thing to do is lay in bed with my husband and two cats, have a Harry Potter marathon, and eat all the snacks.

    What got you hooked on veganism?

    Read more

  • Simply said… give us your empty jars and we will give you a free FULL-SIZE blush of your choice!
    As purveyors of positive change, and lasting love and care for our home, the insane Earth, we feel responsible for taking a conscious perspective in what we do. We came up long ago with a pretty cool and eco-friendly idea for you - our amazing and loyal customers! Read more

  • To make your skin look as if it’s glowing from within, there are a few important steps you must take to achieve this. True beauty comes from within, and the best remedy for acne-prone or a mature complexion is a good balance of fruits and vegetables in your diet. It’s true that the raw, plant-based foodies tend to have the most amazing skin as they age! With this huge complexion helper incorporated carefully into your current eating habits, you may not want to turn back. Along with this, we can definitely help with mastering the art of getting a youthful, dewy look. Read more

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