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  • How to Clean Your Makeup Brushes
    How to Clean Your Makeup Brushes
    We get asked quite often how to clean makeup brushes and with what we clean them. Our favorite cleanser, Dr. Bronner’s Pure-Castille Soap. Dr. Bronner’s is certified organic and contains no synthetic foaming agents, thickeners, preservatives, fragrances, dyes, or whiteners. Read more
  • Skin: Set Your Look - The Final Step!
    Skin: Set Your Look - The Final Step!
    You’ve applied your base, blush, eyeshadow, and lip color - and perhaps a few extras, like bronzer or highlighter - and what’s the final step? Why, you must set your look of course! :) Read more
  • Base Application: The Latest Tips and Tricks
    Base Application: The Latest Tips and Tricks
    You'll find the basic application instructions for our variety of base shades, including Matte, Semi-Matte, and Jojoba, in the "Usage Tips" section of each product, but today I wanted to share with you a handful of new tips and tricks I've picked up so far this season that can really help make the application of your base a breeze. Read more

EM BLOG

  • juliamariemann@

    Gone are the days of Disney prince-and-princess dance that you watched only on the screen. The dreamy moment is about to happen in your very own wedding day and we are sure you are excitedly looking forward to it. Read more

  • Having the right makeup brush is essential to achieving a natural and flawless look. With Everyday Minerals’ 100% vegan and cruelty-free face brushes, you can make any look blend flawlessly. Here are our top 3 customer favorites face brushes: Read more

  • Photo by @ferrantetodd
    Dancer @hay_bay_ny

    Martha Graham once said, “Dance is the hidden language of the soul and of the body.” And that, my friend, would be utterly true. Watch any professional dancer on the stage and you’ll see how much passion and dedication are portrayed as the dancer gets lost in the music and rhythm. Read more

  • Years fly by. We talk about them as if they last forever, but in reality they are mere dots on a timeline. Thank goodness for holidays that mark a point in the year, for without them, we might not take a moment to stop and realize where we are.
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  • We are super excited to let you know that since 2014, it's easier than ever to find your perfect base - in a flash! We've revolutionized the concept of effortlessly identifying which base shade is your absolute ideal match, with our newly developed naming system for our foundation colors. With this advanced color system, you can easily locate your true match quickly and easily..
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  • I’ve been making a concerted effort to avoid wheat lately, but unfortunately that means cutting out one of my favorite foods, bread. Learning to live without sandwiches or toast is something that takes some getting used to. To help fill the void, I began looking into alternatives, and was really excited when I found this “Life Changing Loaf of Bread” from one of my favorite food bloggers, Sarah of My New Roots.
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  • It’s common for adults to experience sleep loss and with it comes puffy eyes and dark under-eye circles. As unfortunate as the situation can be, take comfort in knowing that there are remedies. Here’s how you can survive life’s demands without looking like you came from zombie wonderland. Read more

  • For centuries, Asian women have been utilizing the somewhat secret beauty benefits of rice. One of the most-used homemade products is rice water, which can help make your skin flawless and your hair silky and shiny. Read more

  • What Kiva Is:

    Kiva is an international nonprofit organization - based in San Fransisco - that has been around for over a decade now. It’s grand mission is to connect people through lending, so that many who are currently in poverty can receive the help they need. Kiva supports people looking to create a sustainable future for themselves, their families, and even their communities. Read more

  • Primers are undoubtedly a big trend in the makeup arena; being used by big stars at the Oscars as revealed by the most popular makeup artists in the industry.

    We’ve updated our catalogue with a line of 6 powerful primers to suit every skin type. In this blog post you will find answers to many questions from how to use primer to product specific FAQs.

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