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  • The Necessity of a Face Brush
    The Necessity of a Face Brush
    When one thinks of a “face brush”, usually the thought is a tool that simply does that work of applying powder - whether blush, foundation, finishing powder, shimmer, etc. - to your face. If you think more closely into what a face brush is, and what it does, you just may start to be more appreciative for what these can do for us, and so often too. Think back to when you first started wearing makeup, for most of us this would be in our teen years. Finally we could attempt to look like the women we looked up to in movies, in books, or in real life. But maybe that’s not what got you started. Perhaps it was the dreaded acne that came upon you and caused you to go searching for a remedy or a coverup. Well, you probably didn’t wipe on powder concealer with your fingertips. A concealer brush came into the picture. Read more
  • Loving Purple Hues
    Loving Purple Hues
    We are currently loving purple hues, and have plenty of them. For those of us who have no borders to inhibit our creative side, we owe it to each of you. Inspiration comes from everywhere, it’s literally all around, but what hits us hard is more often than not something that strikes us as different. It’s memorable. Read more
  • Yellowstone to Yukon Conservation Initiative
    Yellowstone to Yukon Conservation Initiative
    If you have already seen and purchased our latest Ever After kit, we thank you so much! 25% of the proceeds from this beautiful collection will be going to y2y this weekend only. Read more

EM BLOG

  • I am so excited to spring into summer's makeup trends! Summer is right around the corner!

    Constantly feeling inspired and remaining open to fresh ideas is one of my favorite things to do to keep my makeup vibrant and fun, so I look everywhere (from what friends are wearing to fashion magazines) for new ideas. Read more

  • Meet one of our beloved illustrators, Katie. We've been collaborating with her for some time now, and her illustrations are some of our favorites ever. So...we decided to do a little interview to showcase her to you! Read more

  • For as long as time we’ve all had days that we wished we looked more perfect. Whether something ugly came up (a zit or cyst) or we stayed up too late the previous night and have natural dark shadows to remind us. These are days we may need a little assistance with looking better than we currently do. Hence, the invention of concealers. Read more

  • How do you celebrate Mother’s Day? Will you be traditional and give a card, and flowers, then take her to brunch? Or, are you service-oriented, planning to celebrate by giving to charity in your mother’s name, working with her in a soup kitchen, or distributing gift cards to the homeless? There are as many ways to observe Mother’s Day as there are mothers. Whatever your mother will love is the perfect celebration for her. Read more

  • There is more hunger for love and appreciation in this world than for bread. –Mother Teresa

    You know how some people are just a pleasure to be around, bringing sunshine wherever they go? It’s easier than you think to be one of those people, or at least to brighten someone’s day. It’s even good for you! Research has shown that giving compliments can strengthen your relationships, make you happier and live longer, improve your health, and even help you sleep better at night. Read more

  • It’s tricky to stay in a positive mood and look radiant ALL the time. Actually, it’s not possible. Please don’t argue. You know it’s true. Read more

  • Do you ever roll out of bed on a home day and feel so relaxed that all you really want is to sit and do as little as hold a book to read? Okay, maybe not everyone’s idea of a relaxation day. STILL you don’t want to move much or you’ll break that certain “peace”. Read more

  • The warmth of spring is here, and summer is on its way – time to keep finishing powder handy. We love the shining sun, but a shiny face, not so much. Finishing dust is the answer! A light dusting with this weightless miracle will help to set your makeup, keep it in place, give the look of a smooth complexion, and banish that pesky shine so you always look fresh as a blooming daisy. Read more

  • A great day starts with motivation. Motivation sparks from feeling good within. Here's the perfect look for feeling as well as looking your best without over doing it, and of course, staying natural. Read more

  • Inspired by our beautiful rosy blush shades, we've compiled a few rose beauty tips for spring! Turns out, roses aren't just pretty to look at, there are tons of skincare benefits as well! Read more

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