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  • The Necessity of a Face Brush
    The Necessity of a Face Brush
    When one thinks of a “face brush”, usually the thought is a tool that simply does that work of applying powder - whether blush, foundation, finishing powder, shimmer, etc. - to your face. If you think more closely into what a face brush is, and what it does, you just may start to be more appreciative for what these can do for us, and so often too. Think back to when you first started wearing makeup, for most of us this would be in our teen years. Finally we could attempt to look like the women we looked up to in movies, in books, or in real life. But maybe that’s not what got you started. Perhaps it was the dreaded acne that came upon you and caused you to go searching for a remedy or a coverup. Well, you probably didn’t wipe on powder concealer with your fingertips. A concealer brush came into the picture. Read more
  • Loving Purple Hues
    Loving Purple Hues
    We are currently loving purple hues, and have plenty of them. For those of us who have no borders to inhibit our creative side, we owe it to each of you. Inspiration comes from everywhere, it’s literally all around, but what hits us hard is more often than not something that strikes us as different. It’s memorable. Read more
  • Yellowstone to Yukon Conservation Initiative
    Yellowstone to Yukon Conservation Initiative
    If you have already seen and purchased our latest Ever After kit, we thank you so much! 25% of the proceeds from this beautiful collection will be going to y2y this weekend only. Read more

EM BLOG

  • Wondering what Founder & CEO Carina Menzies carries in her bag? Well, besides her keys and phone, her very own Everyday Minerals products of course! Read more

  • There is no doubt that Austin is one of the most desirous cities to be in during a spring getaway. Whether you’re going with friends, a lover, or yourself, here is your guide to the best experience in one of the most frequented cities in the U.S.! Read more

  • Prep ahead. We have goodies under $12 FOR YOU AND YOUR FRIENDS. Read more

  • Having the right makeup brush is essential to achieving a natural and flawless look. With Everyday Minerals’ 100% vegan and cruelty-free face brushes, you can make any look blend flawlessly. Here are our top 3 customer favorites face brushes: Read more

  • As you may already know, Carina has recently come out with the Makeup Diary Venice kit. If this is your first time hearing of it, check it out! It’s a gorgeous collection of eight shimmer eye shadows purely inspired by the beautiful city of Venice. Read more

  • Asher by @kenziestuvland

    Who doesn’t love snuggly puppies? What about majestic felines? Well sadly, there are too many in need of a home due to uncaring owners. Read more

  • If makeup were a soundtrack… we’d spin that record baby day and night. At the start of the day we may opt for a more casual, relaxed sound, perhaps Olivia Newton-John or Wild Belle if you’re a wild child like myself. As the day progresses the Yeah Yeah Yeahs, classic REO Speedwagon, or old school rap may prevail. When day comes close to evening, we may settle on a more upbeat tune to spice up our night or go straight to The Cure for a haunting yet relaxing vibe to end the night.

    Here’s a little look into our hottest shades in the eye shadow department - six of the best for day AND night looks. Get your makeup brushes out! Read more

  • Okay, someone you love has a big day coming up. The question is raised. Your head is either spinning with ideas…or a lack of them, meaning frustration. Relax. Read more

  • Step 1: Dust on Yellow Primer or the Primer of your choice and blend, blend, blend! Read more

  • Finishing dusts are the perfect way to Set and Perfect all of your makeup. They are ideal for controlling shine and enhancing your features based on which Dust you choose. Zea Mays works to absorb excess oil, while black currant extract provides a radiant glow.

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