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Put Your Best Feature First with an EM Classic Eye

They're the window to the soul and the first feature noticed, and with EM's all new, limited edition eyeshadow colors, it's easy to enhance your standout eyes.

With four new, limited edition shades (and more to come!) make your eyes pop using natural, earthy hues that complement the beauty that you were born with. They go on silky smooth and last all day, in perfectly matte shades that enhance without overdoing. And, for a limited time only, you can get all four new shades plus a brush to apply them in our Poised and Polished eye kit!

Looking for a classic eye application that is perfect for everyday wear? Follow the steps below for a clean eye that pops without looking heavy.


Step 1: Apply Electric Sanctuary Eye Shadow all over lid, into the tear duct and under brow bone with Dome Blending Eye Brush.

Artist Tip: When applying eyeshadows, work the product into the brush and press onto eyelid. Avoid using a sweeping motion.


Step 2: Apply either Joy Eyeshadow or I Fancy You (Used here) Eyeshadow all over lid and up into the crease using Everyday Eyeshadow Brush.

Artist Tip: Re-dip the brush and work the color into your crease. This will give definition without looking heavy or requiring another color


Step 3: Apply Come Hither Eyeliner along the top lash line using the Even Eyeliner Brush.

Artist Tip: Keep your eye open and look down into a mirror to apply your eye liner. This will allow you to push the color directly into the lash line, making sure there is no gap between liner and lash. Wet brush before applying for a more dramatic line.


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